A recent study by OFD Platform and SberAnalytics, reviewed by socialbites.ca, shows a notable shift in consumer spending during the New Year period. The strongest growth came from red caviar purchases, which rose by 21%. Following that, tangerines and artificial spruce trees each gained about 14% in demand, while champagne and Christmas tree decorations rose by roughly 13%. This snapshot reflects how Canadian and American shoppers respond to festive staples and gift items during the holiday season.
Price movements during the same period illustrate mixed dynamics versus the prior year. Red caviar saw a modest dip of 3%, bringing average prices to 6,205 rubles per unit. While some luxury items softened, other popular goods became more expensive. Lightly salted herring dropped by 3%, settling at 287 rubles per kilogram at the start of 2024. In contrast, tangerines spiked by 30%, climbing to 221 rubles per kilogram. Christmas tree ornaments climbed by 15%, sweet gift sets by 10%, and champagne by 4%, underscoring how holiday demand shifts influence pricing across categories.
The study also reveals spending intentions among households. A majority of Russians expressed willingness to allocate between 3,000 and 10,000 rubles for holiday needs, representing about 53% of respondents. Roughly 19% planned to spend more than 10,000 rubles, while about 18% anticipated spending less than 3,000 rubles. In terms of favorites, many respondents highlighted Olivier salad and tangerines as essential New Year’s dishes and products, indicating a strong cultural anchor for the holiday menu and shopping list.
Shopping patterns for home celebrations show a preference for large-format retailers. About 36% of households shopped at hypermarkets, with 33% visiting chain stores for pre-holiday purchases. Grocery stores accounted for 15% of shoppers, and only 8% used food delivery services to prepare for the season, signaling a continued reliance on in-store shopping for fresh items and festive staples.
Earlier, Rosrybolovstvo offered clarifications on how many tons of caviar Russians purchased during the New Year holiday, underscoring the broader appetite for premium seafood during the celebrations. The data together paint a portrait of a holiday-driven economy: strong demand for certain festive foods and gifts, moderated price movements across the board, and clear consumer patterns across store formats during peak season.