A recognized expert in business ethics and etiquette notes that New Year’s gifts should have modest price points. The prevailing guidance is that lavish gifts during this holiday can feel inappropriate, with a suggested average cost around 800 rubles.
According to established etiquette, extravagant gifts are generally discouraged. The gift should carry symbolic meaning, in the vicinity of 700–800 rubles. Spending around three thousand rubles is often viewed as overly expensive for a New Year surprise.
The expert added that one aim of giving a gift is to evoke a pleasant surprise, and asking the recipient for a specific item can undermine that effect. With a limited budget, opting for something meaningful and symbolic is advisable.
A social psychologist concurs, arguing that it is usually better not to inquire about the recipient’s preferences. He notes that many people enjoy the element of surprise.
Rather than focusing on price tags, the emphasis should be on the joy the gift brings. A thoughtful, unexpected gesture can make the recipient happy regardless of cost.
A psychologist observes that in recent years, the way Russians celebrate the New Year has shifted. Large-scale celebrations and elaborate gift-giving are less common, and the holiday has evolved in meaning.
Many people express a desire to receive popular items such as smartphones or related gadgets as New Year gifts, while others simply want to share these items with loved ones.
Experts suggest considering this season’s prevailing style and mood when choosing gifts, including popular color palettes and apparel choices for festive celebrations.