The Barbie craze that followed the film’s release swept across markets far and wide, inspiring brands to infuse pink into products and experiences. One striking example comes from the funeral industry, where a cremation service provider introduced a limited run of pink coffins featuring star motifs from the movie universe.
These eye-catching coffins quickly became a talking point. The team behind them explains that demand surged so fast that pink coffins sold out. When the trend began to take off, the Alfa y Omega funeral home in El Salvador joined the initiative to give the product a distinctive twist. A designer involved in the project recalls proposing a pink coffin variant to the funeral home’s management, asking them to apply pink accents and movie-inspired tones. The result resonated with families who connected the color and theme with the joyous memories their loved ones had carried in life.
The company notes that pink coffins are now positioned as a differentiator within their catalog, offered alongside more traditional finishes such as black, white, or wood tones. This approach reflects a broader shift in the industry, where alternative color options are used to honor a wide range of personalities and life stories. The funeral home also reflects on a year when requests for a pink-tinted coffin came from families aiming to celebrate the positive, uplifting moments from a loved one’s life, not just the solemn aspects of a farewell. [Citation: Alfa y Omega funeral home, El Salvador]
Pricing and promotions have played a part in driving interest. The service is available with installment options, and a promotional campaign has created a sense of urgency. For example, a package priced at $2,500 can see a notable reduction, with a $1,700 discount applied in certain circumstances. A portion of clients have already chosen the pink line, with several pink-colored services completed to date.