Not everyone in Moscow is swept up in year-end cheer. A recent broadcast from a popular radio station referenced a study conducted by the Superjob service, revealing a mixed mood as the holidays approach. The data tell a nuanced story about how people in the capital are really feeling as the calendar flips to festive days ahead.
According to the findings, forty percent of respondents do not hide their true feelings about the season. Ten percent admit they pretend to be joyous out of consideration for family and friends. Meanwhile, a smaller yet notable slice—33 percent—report they are genuinely in a New Year mood on the eve of the holiday, suggesting a blend of authenticity and social performance in how people enter the season. These numbers shed light on the emotional landscape of a city that often appears radiant on the surface.
The study also highlights gender and economic differences in festive sentiment. Women are more likely than men to express happiness as the year ends, with 35 percent feeling buoyant versus 31 percent of men. Income plays a role too; Muscovites earning about 80 thousand rubles per month show a higher propensity for holiday cheer than those with lower earnings, indicating that financial well-being can influence emotional readiness for celebration.
Earlier, analyses by Odnoklassniki and the SberServices service explored how people create a New Year atmosphere. More than half of Russians, 52 percent, reported crafting holiday feelings by consuming festive content. In December, the volume of holiday-related posts surged, with holiday content accounting for more than half of all posts and rising roughly thirty-five percent compared with the previous year. This suggests a strong cultural impulse to share seasonal mood and topical cheer through social channels.
Additionally, coverage from socialnews outlets noted cultural nuances in how the public relates to traditional figures. Observers observed that the Russian audience is more familiar with Santa Claus in broader cultural terms than with the local, domestically named variant. The discussion highlights how global and regional holiday icons shape local expectations and celebrations, underscoring a blend of international influence and tradition in the social narrative around the season. (Source: multiple contemporary surveys and media analyses)