Moscow Broadcasts Mark Victory Day Across Digital Screens
The Victory Parade on Red Square commemorating the 78th anniversary of the end of the Great Patriotic War was shown on large-format digital displays across the city in real time for the first time. In total, 100 screens across Moscow carried the live broadcast, turning streets into a vivid, shared viewing experience.
Beyond the traditional TV and online streams, residents and guests could witness the parade on the central avenues of Moscow. Rublevo-Uspenskoye, Varshavskoye, and Leningradskoye Prospekt, along with major routes such as the Moscow Ring Road, the Third Ring Road, Leninsky Avenue, and Volgogradsky Avenue, hosted prominent outdoor screens that brought the event closer to pedestrians and motorists alike.
The push to bring the parade to outdoor screens was led by the operator behind MAER, a digital out-of-home media company. The live footage drew nearly three million viewers in Moscow alone, and when replays highlight reels are counted, the total number of people who experience the parade on Red Square is estimated to reach around 11 million, extending its impact beyond the immediate moment of the march.
For Konstantin Mayor, the founder, owner, and CEO of MAER, Victory Day remains a sacred holiday for many Russians. He notes that broadcasting the country’s premier military display on the streets of Moscow is a proud moment, reflecting the nation’s strength and history. Mayor emphasizes that the project helps bridge generations, drawing together older viewers who traditionally followed the parade on television with younger audiences who often prefer on‑the‑go formats and outdoor viewing experiences.
The celebration has a long history in Russia. On May 9, 1945, the act of unconditional surrender by Germany marked the end of the war in Europe, and Victory Day is observed annually in memory of that turning point. In 2023, the parade featured more than 8,000 soldiers from 30 units, including roughly 500 veterans and service members. The 2024 commemoration continues this tradition of military pageantry, civic pride, and collective remembrance, amplified by modern broadcasting methods that bring the ceremony to streets, squares, and transit corridors across the capital. The goal remains to honor the past while engaging present and future generations with a tangible, public expression of national achievement.