In the morning lineup, there was little evolution among the audience as the day began. The media schedule remained steady even as one host pushed for a bolder rhythm. At 13:15 and again at 3:00 p.m., the program known as High Voltage drew attention, creating a noticeable if gradual shift in the daytime dynamics. The exchange around those times surprised observers at first, particularly because of the competition’s early performance. Around five to six percent, the initial share for the service appeared to settle into a predictable slot, and this was accompanied by higher data figures than its original launch on the channel.
Yet that tactic did not deliver the desired lift for Cuatro’s morning block, which slipped again in this opening week of the changes. The informative program led by Diego Losada extended its airtime, but its audience hovered just above two percent. Al Rojo Vivo remained comparatively light, while rivals such as La Roulette de la Lute and It’s Noon continued to dominate in various ways, keeping a comfortable distance in the ratings and engagement metrics.
On Monday, May 30, the schedule debuted in its new location with a 2.8 percent audience share and about 197,000 viewers. The week offered little sign of improvement; by Tuesday and Wednesday, the numbers dipped to 2.1 percent and dropped below 150,000 viewers on both days. A modest rebound occurred yesterday, nudging the share to 2.7 percent as the audience briefly steadied, but the broader trend remained soft for the block as a whole.
As noted in earlier analyses, On Everyone’s Lips has yet to find a stable footing since its premiere last March. In its first month of broadcasting, it averaged around 2.4 percent with roughly 219,000 viewers, placing it well below Cuatro’s daily average. The show’s struggle to latch onto a consistent audience pattern has been a recurring topic, suggesting the format and timing may not be aligned with viewer expectations for morning viewing.
Even more concerning is High Blood Pressure, a program that faced delays in establishing its position within the Cuatro morning schedule. It took months for the program to mature, moving from a steady 3-4 percent into the rhythm of daytime television and finally stabilizing above the 5 percent mark. That level of viewership was not something the early seasons anticipated, though there were notable peaks. One standout moment occurred on March 21, when the program reached 5.9 percent with 333,000 viewers, and Josué’s efforts helped secure a substantial audience share and revenue potential for a time.
More recently, the show managed to climb to 6.5 percent, aided by quota figures of 4.9, 5.4, 5.5, and 5.4 percent, with approximately 310,000 followers during a Monday broadcast last week. However, momentum has been interrupted by a series of shifts, and the program has struggled to sustain the prior level of engagement, losing about half of its peak audience in the days that followed. The fluctuation has prompted renewed scrutiny of how the morning block competes and how the audience responds to its evolving lineup.
In this context, the competition began a new phase with a troubling 2.1 percent share and about 224,000 viewers. Repeating the same audience quota on Tuesday andWednesday, it improved slightly on Thursday to reach 2.4 percent and 267,000 viewers. In sum, High Voltage now faces renewed risk with its new position, a reality that appears disconnected from other offerings such as Antena 3 Noticias, which continue to attract segments of the audience that Cuatro hopes to recapture.