All your purchases are with GIFT is the name of the campaign launched by the MILAR white goods store chain for the New Year season. This year, the campaign leans into bold gifts and festive energy. The end customer will receive one of two gifts for FREE in exchange for buying an item from the Christmas brochure. MILAR’s Christmas advertising will spread across digital channels, social networks, radio, and newspaper supplements.
Biggest draw of the year
MILAR’s seasonal campaign culminates in the largest draw of the year. Framed around a classic Advent Calendar, the most iconic products carried by the chain will be featured in the daily draw, inviting all customers to participate. Expect devices such as cell phones, tablets, washing machines, vacuum cleaners, and more. Twenty-four gifts will appear each day, sparkling with anticipation and variety for shoppers across Canada and the United States. [attribution: MILAR marketing team]
Decoration Stores
This year, the MILAR stores center their festive experience around Christmas cookies. A grand, almost two-foot-long cookie greets shoppers as they begin their holiday purchases. To amplify communication and tie all elements together, two timeless recipes of the season were crafted with care by the hands of AEG: chocolate nougat and gingerbread cookies. The recipes will be showcased on the brand’s YouTube channel for the curious and the hungry alike. [attribution: MILAR creative department]
Wall calendar
More than 20,000 copies of a community calendar have been printed and will be distributed across MILAR stores. The initiative collaborated with younger customers to prepare the 2023 calendar, and in October a painting competition was held for children. The top twelve entries will illustrate the months, helping the calendar become one of the region’s most popular seasonal keepsakes. [attribution: MILAR regional team]
Comelsa stands as a leader in distributing household appliances across the Community of Valencia, Murcia, Teruel, Albacete, and the Balearic Islands. Its mission is to transform the store network into a profitable, sustainable family business and to simplify management while cultivating a modern, dynamic environment that supports growth at the national level. [attribution: Comelsa corporate communications]