One standout feature of Mercadona is the value offered by its private label lines, which go by Deliplus, Bosque Verde, or Hacendado depending on the product and category. This is a central point of competition for the supermarket chain.
Mercadona, based in Valencia, has expanded its market presence by leveraging a mix of strategies in recent years. A large portion of its growth comes from these white-label products, which are sourced from familiar manufacturers but sold at lower prices. The result is stronger competitiveness across many product categories.
Among the white-label offerings, certain items have achieved remarkable popularity, with milk often cited as one of the top choices in the market according to consumer reports.
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Mercadona’s beer has become one of its flagship products. Sold at a discounted price under the Steinburg private label, this beer has become a staple for many households, earning a place in the weekly shopping list.
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When it comes to taste and variety, especially in beverages, Mercadona’s beer stands out. While some beer aficionados may not rank it as the finest, it remains extremely popular among adults and younger shoppers alike. Steinburg beer has earned recognition in several competitions for its flavor, composition, and value for money. Consumer organizations have even praised it as a strong canned option. It is common for shoppers to wonder how a beer of such low price can be Belgian in origin, prompting many to dig into the brand’s background to uncover the truth about its production.
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Steinburg beer is produced by a well-known Belgian brewery, Brouwerij Martens. Depending on where the product is purchased, Steinburg may be labeled as Valencia-made in some facilities or produced in Belgium by Brouwerij Martens. The two origins share a closely related flavor profile, yet shoppers often feel surprised by the possibility that such an affordable beer could come from Belgium. This skepticism about origin adds to the intrigue around the product.
Shoppers describe the taste as very similar across production sites, even as some consumers remain convinced that the Belgian version is impossible to match at a low price. This perception fuels ongoing conversations about private-label strategies and international sourcing within the retailer ecosystem.