Mercadona stands as a major supermarket chain in Spain and a cornerstone of the distribution sector. Founded in Valencia in 1977 by Francisco Roig Ballester, the company has shown remarkable growth over the decades, cementing its role as a market leader in Spain. Its sustained success comes from a business model centered on customer satisfaction, ongoing innovation, and a strong commitment to quality.
Mercadona’s flagship value: its own brand, Hacendado
One pillar of Mercadona’s success is its in-house brand, Hacendado. This label spans a broad range of products, including foods, cleaning supplies, and personal care items, delivering quality at prices that are easy on the wallet. Through consistent quality and a focus on innovation, Hacendado has earned trust among Spanish shoppers and is widely recognized for reliability and value.
Mercadona has steadily expanded its footprint across Spain, reaching more than 1,600 stores by 2021. The company also began international expansion, opening its first stores in Portugal in 2019. This growth has accompanied a rise in turnover and profits, reinforcing Mercadona’s leadership in Spain’s retail landscape. The retailer has demonstrated agility in adapting to new consumer habits, including electronic commerce, with the launch of its online sales platform.
Mercadona has continued to reinforce its commitment to meeting customer needs through strategic innovations within its distribution model. The company emphasizes efficiency, product availability, and a seamless shopping experience, whether in physical stores or via digital channels. Its approach to expansion has balanced national growth with selective international ventures, aiming to maintain strong relationships with suppliers and communities alike.
Mercadona’s sunscreen and tanning-related offerings
The sun season often prompts shoppers to consider safe tanning options. Mercadona has introduced sun-related products, including items marketed to support skin care during exposure to sunlight. Customers are advised to approach sun exposure with caution and to consult healthcare professionals about best practices for sun safety. Proper protection, routine skincare, and informed decisions are essential for reducing sun-related risks.
The market presents a range of sun care accessories and topical products designed to help people manage tanning while protecting the skin from UV damage. Consumers are encouraged to read labels carefully and follow usage guidelines to safeguard skin health while enjoying outdoor activities.
In addition to topical sun care, Mercadona has explored complementary wellness products associated with skin health. Some items in the Deliplus line are positioned as convenient options for everyday use, though shoppers should verify ingredients and suitability for individual needs. These offerings reflect the retailer’s broader strategy of providing practical health and beauty solutions within reach of daily shoppers.
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Gastronomy
Mercadona has exciting news for home cooks, especially those who enjoy deep frying. A range of products is positioned to enhance flavor and convenience in kitchens across Spain and beyond.
Society
Customers have shown curiosity about Mercadona’s latest discoveries and bestselling items, including products that have sparked public interest due to their practicality or novelty. The retailer continues to reveal selections that resonate with everyday needs and preferences.
Society
Perfumes and fragrances are also highlighted as affordable luxury options available at Mercadona, offering a mix of quality and value for shoppers seeking small indulgences.
Mercadona has introduced a range of wellness and beauty products within its Deliplus brand. These items are designed to help customers look and feel their best, combining accessible pricing with practical effectiveness.
There is also mention of supplements marketed to support skin health and appearance. A product line proposed to assist in achieving a bronzed look includes capsules that contain nutrients like beta-carotene and minerals that support normal skin pigmentation. These supplements are positioned as daily essentials for those who want a simple routine to complement their sun care practices. The recommended use is one capsule daily, ideally in the morning, with the package typically offering a month’s supply. The price for such items remains budget-friendly, making them an accessible option within the Deliplus lineup. These products are gluten-free and designed to appeal to a broad audience while aligning with Mercadona’s emphasis on everyday wellness and practicality.