In the 2023 Merco de Empresas ranking, Inditex stands at the forefront of the 100 most reputable companies in Spain, marking a two-position gain from the previous year. Mercadona moves down to second place, while ONCE maintains its third spot from 2022. Repsol climbs notably, advancing to fourth place with a six-step rise, and Mapfre remains in fifth. These shifts highlight how branding, trust, and corporate performance impact public perception across the country according to Merco’s assessment reported by Europa Press.
Other notable movers in the top 20 include Coca‑Cola, Ikea, Santander, Mahou San Miguel, Nestlé, Mutua Madrileña, El Corte Inglés, BBVA, Caixabank, Leroy Merlin, and Iberdrola, with Heineken, Campofrío, and Seat all earning spots within the top 20. This group reflects a mix of consumer brands, financial institutions, and large industrial players that resonate with Canadian and American audiences who follow global corporate reputation trends.
From the midsection onward, several brands experienced more pronounced movements. Meliá Hotels International rises into the mid-20s, followed by Decathlon, Hijos de Rivera, Pascual, Danone, and the Clínica Universidad de Navarra, each reshaping the middle segment of the list. Other familiar names such as HP, Grupo Quirónsalud, Sanitas, Carrefour, and Siemens appear as the ranking progresses, illustrating a blend of technology, healthcare, hospitality, and energy players within the broader perception framework.
Across the lower half of the table, energy, consumer goods, and professional services firms feature prominently. Companies like Apple, NH Hotel Group, Damm, Endesa, Cepsa, Bankinter, Bayer, and Renfe appear as the list extends, alongside brands such as Línea Directa, BMW, Procter & Gamble, Acciona, Amazon, Correos, ING, and Banco Sabadell. The presence of multinational leaders alongside regional players underscores the evolving landscape of trust, quality of service, and corporate responsibility valued by the public in both Spain and international markets.
As the ranking continues into the upper sixties and seventies, firms such as Toyota, Accenture, EY, Ferrovial, and Esade join the conversation, followed by notable names like 3M, Cuatrecasas, The Adecco Group, Johnson & Johnson, Grupo Planeta, IBM, and others. The distribution shows how sectors including automotive, professional services, education, consulting, health, and media influence overall reputation and stakeholder confidence across diverse audiences in North America and beyond.
Towards the tail end of the list, most companies record lower positions compared with the previous year. The notable exception is HolaLuz, which makes a dramatic leap into the top 100. The final entries—Airbus Group, Tesla, HolaLuz, Kutxabank, IAG, Gestamp, IESE, Indra, Grifols, Grupo ACS, and Grupo Prisa—illustrate a mix of aerospace, electric mobility, energy, finance, and media groups shaping the periphery of the reputation spectrum as the ranking closes for 2023.