The Marina d’Or hotel complex, a standout name in Castellón’s hospitality scene, begins a new chapter after the Fuertes group and Benidorm Magic Limited acquired a majority stake last summer. The goal for the new owners is to broaden the visitor mix and modernize the facilities with the involvement of operators from the United Kingdom.
Early in the year, concrete steps reflected this shift. Renovation work has begun, with a planned investment of 40 million euros. According to Marina d’Or, the project is in an initial phase, with the dismantling of outdated structures such as old tented areas, signaling a thorough restructuring of the entire complex.
Renewed experience
This bold plan seeks to refresh and upgrade several zones across the property, delivering a refreshed tourism experience for guests. The intention behind these improvements is to roll out a new holiday model that will open its doors in June 2024 and redefine what a stay at Marina d’Or looks like. The preparations are designed to elevate guest satisfaction and broaden appeal across different market segments.
Investments totaling 40 million euros are fueling a comprehensive modernization of the 1,229-room hotel network and related facilities, with the explicit aim of ensuring visitors enjoy an unforgettable holiday. The leadership at Marina d’Or emphasizes the scope and pace of the transformation as a central pivot of the destination’s strategy.
At the top of Europe
These enhancements, guided by an innovative, efficient, and sustainable hotel-management approach, aim to position Marina d’Or as a premier European resort. The plan targets both domestic and international travelers, with the objective of becoming one of Europe’s leading tourist complexes. The project is expected to help smooth seasonal fluctuations and strengthen the regional economy by boosting employment and local services.
As the ownership transition completes and the large-scale renovation plan is formally announced, anticipation grows for new developments to emerge in the coming months. Prospective guests can expect updated hotel rooms and serviced apartments to become available for reservations soon, with additional details anticipated at major travel fairs and industry events in the near term. Market observers note that these updates are designed to preserve competitiveness while aligning with contemporary guest expectations.
Owners
Regarding the new owners, the Costa Blanca group represents a seasoned player in the regional hospitality landscape with decades of experience. The group operates with a workforce approaching two thousand employees and manages thousands of beds across its portfolio, reinforcing Benidorm’s status as a hub of hotel activity. The broader entity behind the acquisition is a holding company with Spanish roots, initially founded in Murcia. While historically concentrated in the agri-food sector, the group has expanded into hospitality, leveraging its diverse expertise to support growth and service quality. The best-known brand associated with the ownership is a renowned meat producer that has become a recognizable name within the broader business landscape, enhancing the strategic mix of properties and brands involved in Marina d’Or’s ambitious modernization program.