Llorca Group, formerly known as Josep Llorca Construcciones, celebrated three milestones on March 30. The first was a rebrand. The company valued its identity and roots while adopting a more dynamic image that mirrors the national momentum it has gained over time.
The enterprise began its journey in 1971 in Alicante, led by Salvador Llorca, father to the current CEO Josep S. Llorca Gomis. Known for solid work and a steady roadmap, the new management has driven turnover growth each year except 2021, when the Covid-19 outbreak impacted results. In 2022, turnover surged by 283%.
Based in Benidorm since 2020, the team is young and highly engaged, driving rapid growth. The company expanded into Marina Alta and is gradually extending into areas with growing demand for its specialties. The differentiation is twofold: first, hotel facilities, new construction, and major renovations, a pathway rooted in Benidorm’s outsourcing culture but aligned with Llorca Group’s commitment to close collaboration. With a workforce exceeding 100 people, execution times shorten. Second, the construction of private luxury homes, a focus that underlines the firm’s dedication to quality.
Benidorm’s mayor, Toni Pérez, attended the event, underscoring the town’s support for the project.
Celebrating the second milestone, the opening of new facilities showcased a contemporary, open space where all departments operate in concert, fostering greater interdepartmental synergy.
The third milestone marked ten years of leadership by Josep S. Llorca Gomis and a young, brave, and professional team. The case study of the team’s involvement illustrates what it means for a group to pull in the same direction.
Llorca Group’s differentiation over the past decade has centered on time management optimization. The leadership believes this discipline is the organization’s greatest asset and the key to cost effectiveness. With a mature business model, the customer and their satisfaction remain the primary focus. The team emphasizes that distinction does not simply arise from serving demanding clients, but from consistently delivering value.
Carlos Baño, president of the Alicante Chamber of Commerce, and other regional figures attended the launch. The presence of representatives from the commercial, social, and political spheres highlighted the project’s regional significance. Acknowledgments from industry leaders reinforced the company’s trajectory toward national prominence and expansion.
We have always sought opportunities in known domains, influenced by the hotel sector and luxury villas
The company has operated in the construction sector for five decades with a broad, multidisciplinary team that exceeds seventy professionals. The relaunch of the brand on March 30 was undertaken to reflect the growing footprint across regions beyond the original domain.
The leadership explained that the brand refresh is about elevating the company’s profile while maintaining its roots, enabling expansion into new markets and reinforcing clear communication with clients across the region.
Josep S. Llorca Gomis, the CEO, highlighted the value of the team and the importance of recruiting top talent. He described a culture where surrounding the best people drives success, and where opportunity and belief in a shared vision propel growth.
A notable regional figure noted the company’s impact on the broader commercial, social, and political fabric of the area. The event showcased the company’s commitment to expansion and a future aligned with strategic opportunities across the hospitality and luxury residence sectors.
In reflecting on the company’s journey, the leadership emphasized a core belief: the best teams are those that align around a common goal, moving forward together. The sentiment echoed in remarks that the project represents a promise for the future and a solid platform for ongoing development.
What matters most, the leadership noted, is the team’s ability to deliver excellence in every project, from hotel facilities to high-end homes. The organization remains focused on building a national presence while maintaining the personal touch that defines its work.
The company’s vision for the next decade centers on becoming a reference in its fields by applying disciplined planning, rigorous quality standards, and a relentless client-first approach. The leadership believes that steady, purposeful growth will continue to elevate the firm’s standing and reputation across markets in North America and beyond. The emphasis remains on people, partnerships, and a clear commitment to delivering superior outcomes for every client.