Benidorm starts pulsing with Eurovision color as the Plaza de la Hispanidad becomes a bridge between the assembled crowd and the live final broadcast on Saturday night. The city gears up for an event that will draw visitors from every direction. For tourism, the weekend unfolds like a major stadium moment: if a sports final drew fans to a distant arena, Benidorm would have them on the front lines, cheering from every corner. This marks the last public holiday weekend in May, a true three-day celebration.”
Bookings for the weekend are already strong, with Thursday showing 88% occupancy and peaks above 90% for four-star hotels, according to Hosbec data from its partner network. The industry is pushing to surpass these figures, even as late decisions loom. Some travelers are undecided about choosing Benidorm this weekend, especially if they could not make it to Liverpool. “Activities like these, paired with additional options, raise occupancy levels,” notes Nuria Montes, Secretary General of Hosbec. “It feels almost as if Eurovision has come to town.”
Eurovision fans describe the moment as a music Champions League final, explains Leire Bilbao, director of Visit Benidorm. Groups of friends across ages—not just teenagers—are expected to converge for a festive weekend. The hotel sector is aligning its strategy with the event, aiming to fill terraces and bars not only on Saturday but across the entire weekend. In truth, Benidorm Fest’ s energy has already set the tempo for a truly Eurovisive atmosphere.
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Teknohito will host the Euroclub, serving as the epicenter where eurofans can follow every note and moment from Blanca Paloma and her partner. The work continues as the main stage is ready and concerts are scheduled for Friday, culminating on Saturday, the big day. Operators have prepared lighting, sound, and security perimeters around the venue in front of a large LED tower that will monitor the entire area.
Known as the Triangle Square, this area already serves as a premier stage for Benidorm Fest and Eurovision-related celebrations. From here, spectators watched the semi-finals and finals held in February, singing and dancing with energy that rose last year during Chanel’s moment. As before, thousands are expected to fill the settlement further as capacity tightens. The venue remains open and free, with multiple screens placed along surrounding streets to ensure everyone can follow the action up close.
What can fans expect over two days? On Friday, music starts at 19:00 with a DJ set. At 22:00, concerts take the stage with host Sharonne, who will emcee and perform, joined by Meler, E’Femme, Megara, Rakky Ripper, Sofia Martín, and José Otero. The evening closes with a Fan Zone and photo moments near The Little Mermaid and the Benidorm Fest microphone. The program is expected to end around 00:30.
Benidorm is once again the epicenter of Eurovision
On Saturday, when the final is staged in Liverpool, Miguel Roma is scheduled to perform between 18:30 and 20:45, with Carlos Higes following. The Eurovision premiere begins at 21:00, and viewers will watch to see if Blanca Paloma has claimed victory. This year, Spain’s voting results will be announced live from Benidorm by Ruth Lorenzo. After the competition, Soraya and Vicco will keep the night alive with music and celebration.
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The streets are closed for the celebration, marking a temporary pause in traffic and a village-like buzz around public spaces. On Wednesday the 10th, from 9:00 am until Sunday, Access from Plaza de la Hispanidad to Puente Street is restricted. Doctor Pérez Llorca Street, between Plaza de la Hispanidad and Valencia, is also closed through Sunday. Vehicles destined for the old city must use Avenida Bilbao and then Calle Valencia to reach Doctor Pérez Llorca.
Over the two-event days, Friday and Saturday, traffic from Mediterráneo to Esperanto Street will be allowed until 17:00. After that hour, access will be restricted, so those heading to the downtown area should choose alternate routes such as Calle Primavera. Normal traffic flow is planned to resume on Sunday the 14th as the Benidorm Fest Euroclub infrastructure is dismantled. A temporary detour may be created around Doctor Orts Llorca to accommodate ongoing work.
In summary, Benidorm unfolds as the festival’s focal point this year, weaving cultural spectacle with the practical rhythms of a city ready to welcome large crowds. The event reshapes daily life for several days, inviting locals and visitors alike to participate in a shared, celebratory experience that extends beyond the performances—into streets, plazas, and the everyday tempo of Benidorm.