Consumers’ rights advocates keep repeating their vigilant stance, and growing evidence supports their claims: during major promos and discounts, some practices mislead buyers. An inquiry by the Generalitat of Catalonia found irregularities in about seven out of ten companies monitored during Black Friday.
OCU, the Organization of Consumers and Users, has condemned how many “discounts” on home appliances and electronics are presented. Often shoppers see price reductions that mask higher prices before the sale. The group notes that balances are sometimes shown as genuine discounts, while labeling errors and product deficiencies remain common causes for complaints. A survey cited by Asescon shows that a large majority, roughly 88 percent, of consumers believe that promotions activated in recent weeks do not actually provide extra savings beyond those already in place.
In response, both organizations have stepped up efforts to improve consumer support. They summarize fundamental rights and share essential tips to ensure a secure purchase.
On the rights side, OC U and Asescon remind shoppers of the rules governing sales. These guidelines address factors such as:
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Discounted items should be part of the regular offerings within the organization.
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The original price must be shown next to the discounted price, or the discount percentage should be clearly indicated.
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The quality of discounted items must remain the same as before the sale.
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Warranty and after-sales service should be equivalent to that provided outside sale periods.
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If special payment terms apply during the sales period (for example, non-returnable clothing or a single accepted payment method), merchants must state this clearly.
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Stores are not obligated to issue refunds if a buyer cancels a purchase; they may offer a store credit or exchange instead.
Regarding recommendations, both groups agree on several practical steps:
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Keep the receipt. It is the most important document and serves as evidence for resolving any potential issues.
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Find ways to curb impulse buying. Creating a planning list of needs and tracking current prices helps avoid surprises and possible fraud.
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Support purchases from merchants affiliated with consumer arbitration or holding an Online Trust Seal. In these cases, problems tend to be resolved more quickly.
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Verify the product’s quality and warranties align with year-round standards. Asescon emphasizes paying close attention to exchange and return policies before buying.
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In a dispute, aim to resolve it directly with the seller first. If a resolution isn’t possible, request a formal complaint form, which stands as a fundamental consumer right and a duty for businesses.
Both organizations stress that awareness and preparation are key to fair shopping. By understanding the rules, keeping records, and choosing trusted sellers, consumers in Canada and the United States can navigate seasonal promotions with confidence and minimize the risk of misleading discounts.