Artificial intelligence is often described today as a tool with near limitless potential. A young Valencian researcher named Carlos and a PhD student in the early stages of the 2020 pandemic sparked a realization in a late-night chat with his cousin Álvaro. They uncovered a wide gap between scientific research and what actually reaches the market. The challenge was clear: bridge the distance between laboratory breakthroughs and real-world products, making the leap from theory to everyday use easier and faster. This insight became the seed for a practical mission: turn cutting edge ideas into solutions that businesses can deploy without friction.
The company has grown under the Juan Roig accelerator umbrella since its founding in 2021.
Kimera Technologies, a Valencia based company, has built a business model around helping diverse digital enterprises extract meaningful information from images. In essence, the technology lets clients understand user behavior with greater clarity and tailor product recommendations accordingly. It is a form of software that reads visuals and translates what it sees into actionable insights for marketing, product design, and customer experience.
The venture originated within the Lanzadera Marina de Empresas accelerator network, supported by Mercadona president Juan Roig. The journey began in earnest in the summer of 2021, after Carlos and Álvaro—who now serves as CEO—co-founded the company alongside three partners. The early team envisioned a tool that could scale across industries while remaining accessible to firms of varying sizes and digital maturity.
The founders aim to make the technology reachable for every organization, regardless of scale.
After earning several national recognitions, Kimera Technologies secured a pre-seed funding round in February, raising around 660,000 euros with participation from investors such as Addendum Capital and Adara Ventures among others. This investment propelled its market entry and solidified a strategic focus on sectors like fashion and retail, while also counting clients in travel and other verticals. The funding was designed to accelerate product development and expand sales channels, enabling the company to reach a broader audience faster.
The core promise is to deliver tools that work for everyone, moving beyond exclusive access to high-end enterprises. The technology is positioned as an economical choice, with pricing designed to be accessible for small teams and mid-sized companies alike. The team emphasizes democratizing AI by lowering the cost barrier to entry, with some clients paying only a few hundred euros per month and others spending even less than 100 euros per month for basic usage. The objective is straightforward: empower businesses of all sizes to leverage visual intelligence without breaking the budget.
endless possibilities
The company’s vision centers on versatile computer vision that can be applied to a wide range of needs. The core capability is an algorithm that analyzes the content of a photo, extracts relevant elements, and connects those insights with textual data and related imagery. This enables richer interpretation of visual content and more precise matching of user intent to product or service recommendations. The emphasis remains on accuracy, speed, and practical applicability across use cases.
The aim is to offer results that surpass current alternatives in both flexibility and precision while ensuring the technology remains accessible to all, regardless of scale. The founders stress the importance of cost efficiency and broad adoption. The business model is built around affordability, with many clients experiencing predictable monthly charges that fit their budgets and encourage ongoing use. The focus is on delivering measurable value through better targeting, faster decision making, and improved user engagement.
more technology
Looking forward, Igual notes that Kimera Technologies will continue integrating additional capabilities. The roadmap includes applying AI to deliver helpful analytics, predictive insights, and enhanced visualization tools that help stakeholders interpret data and forecast trends. The company aims to expand its analytic toolkit so clients can anticipate shifts in demand, optimize campaigns, and refine product offers with confidence. The strategy is pragmatic: add features that directly improve business outcomes while keeping the platform approachable and easy to adopt.
In parallel, the company plans ongoing expansion into international markets. Interest and demand are growing in regions such as South America, the United States, and the United Kingdom. This international focus is seen as a pathway to broader recognition, greater customer diversity, and new partnership opportunities that will fuel the next phase of growth. The leadership emphasizes measured, sustainable growth that complements existing capabilities and strengthens the value proposition for each market. These moves are designed to create a broader ecosystem around Kimera Technologies and its visual intelligence platform. (source: company communications)