J’Khayber Sees Turnover Growth and Strategic Balance in 2022–2023

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J’Khayber filed its 2022 accounts with the Trade Registry, revealing a turnover of 16.9 million euros, up from 15.1 million euros the year before. The company also reported a notable improvement in operating results, rising from 702,000 euros to 1.2 million euros in 2022. This growth underscores a stronger revenue stream and tighter cost control as the business positioned itself for post-pandemic recovery and ongoing market volatility.

According to the management report approved by the company’s managing director, Rafael Bernabeu, the revival in sales is partly attributed to the rebound in consumer demand following the pandemic era. Demand for sneakers rose as economies reopened, and the company benefited from inflationary pressures that affected raw materials and transportation costs, with pricing adjustments helping to offset some of these pressures.

Following the year’s results, the company’s own funds increased to 5.5 million euros, while working capital stood at 5.8 million euros, signaling a strong liquidity position. The solid balance sheet reinforces the firm’s ability to fund ongoing operations and pursue selective growth opportunities without relying heavily on external financing. This financial resilience also supports continued investment in product development, supply chain optimization, and market expansion initiatives.

The year 2023 is described as likely to be shaped by significant global uncertainties, including a cooling economy influenced by higher interest rates, ongoing geopolitical tensions from the war in Ukraine, and persistent inflation across Europe. Such conditions place a premium on prudent capital management, cautious forecasting, and disciplined spending, as the company weighs new investments against the potential for tighter borrowing conditions and fluctuating consumer demand.

Managing Director Bernabeu notes that transportation costs have shown some relief in the current environment, which has enabled the firm to adjust its pricing strategy. The company expects the lower average selling price to influence turnover in the coming year, with a projected decrease of around 12 percent. Despite this projection, leadership remains focused on maintaining value through efficiency gains, selective pricing, and product differentiation aimed at sustaining profitability while meeting evolving consumer expectations. The forecast anticipates a return to turnover levels similar to those observed in 2021, supported by strategic initiatives and a steady push in key markets.

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