Jana’s death sent emotional shockwaves through Televisión Española’s programming, affecting the rhythm of its daytime lineup. Since its premiere, La Promesa has faced some of the most intense episodes, and the coming week will push the drama forward with renewed intensity. The series is set to deliver eight new installments, reinforcing its hold on the late afternoon slot and aiming to lift La 1’s monthly ratings to new levels. The move mirrors a broader trend in serialized drama where audience engagement drives scheduling decisions as a live form of appointment television, turning a fictional tragedy into a catalyst for audience loyalty and higher viewing figures.
TVE does not want to let momentum slip, so it has decided to continue broadcasting double episodes on Monday, Tuesday, and Wednesday starting at 17:30. By Thursday and Friday, the series will return to its usual daily single-episode rhythm, adding eight new installments in just five days.
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This scheduling strategy serves a double objective: to leverage audience interest to build viewer loyalty and at the same time to raise the monthly average of La 1, which currently trails Telecinco. The challenge for TVE is to finish March in second place, a target that does not seem far-fetched given the response in audience data to the protagonist’s latest death and the emotional reaction surrounding the storyline.
From the network and from Bambú Producciones, promotions for this gripping week have already begun with questions like “How is grief overcome?” or “Who is to blame?”, signaling the tension that will shape the upcoming chapters.
Meanwhile, the rest of the network’s schedule adapts to keep the momentum alive. El cazador and Aquí la Tierra will maintain their presence after the fiction block, in a slot that is becoming increasingly competitive. With Supervivientes reaching peak levels on Telecinco, helped in part by the Terelu effect, TVE is playing for more than just a single storyline; it is grappling for a stronger position in the monthly audience race.