Jamie Dornan, known for his breakthrough roles and the star of the Fifty Shades series, closed the year with a high profile collaboration. He has been named a global ambassador for Loewe, the Spanish luxury house renowned for its leather goods, marking a fresh and influential chapter in his career. Dornan will headline Loewe’s 2024 spring–summer men’s campaign, captured by David Sims and released in mid-January.
Jonathan Anderson, the British designer who leads Loewe’s creative direction, spoke highly of Dornan, noting the actor’s performances evoke a raw, organic strength that aligns with the brand’s identity. The partnership signals Loewe’s ongoing commitment to pairing distinctive talent with its craft-driven, modern luxury wardrobe.
Beginning his career in a broad spectrum of roles, Dornan gained global recognition after his early modeling days with Levi Strauss & Co. and a small early film appearance in Sofia Coppola’s Maria Antoinette. This new collaboration places him at the forefront of Loewe’s contemporary story, a brand under the umbrella of the LVMH group. Dornan has described the experience as a pleasure, highlighting the brand’s creative energy and its inclusive, grounded approach to fashion.
Beyond the Fifty Shades franchise, Dornan has built a diverse acting résumé with notable television work such as Once Upon a Time and The Fall, and major films including Belfast and Mystery in Venice. His personal life is marked by a long-standing marriage since 2013, with a residence in the English countryside and a family that includes multiple daughters. The actor also has ventured into music composition through his collaboration with Amelia Warner.
The Loewe campaign also features the Puzzle Fold tote, a bag inspired by the brand’s origami-inspired geometry. The design revisits an emblem that first emerged a decade ago and continues to symbolize Loewe’s approach to modern luxury accessories. The collection campaign for Puzzle Fold reflects the label’s fusion of architectural form and wearable elegance, a theme that resonates across the 2024 lineup.