Forecasts show the sector growing 30% per year through 2030
A decade ago this was a sector with few recognizable names. Today, it is easy to name several Spanish startups building their business around invisible orthodontics: the Elims or Impress, Geniova, QuickSmile, SecretAligner, Smart Aligner Services, Ziacor with the RealAligner brand. All operate in the invisible orthodontics space, a sector that has surged thanks to new technology and an adult audience increasingly eager to correct their teeth without the visible impact of traditional braces. [Market insights, 2023]
One of the few studies on this nascent industry, produced by a U.S. market analytics firm, showed that globally this sector moved about 2.3 billion dollars in 2022. The forecast for 2023 was around 6.1 billion dollars, and by the end of 2024 the figure would exceed 7.5 billion dollars. [Market analysis, 2023] In short, the business is three times larger now than two years ago, and the forecast suggests steady expansion that could leave the sector with roughly 33.9 billion dollars by 2030, as the growth rate stays near 30 percent each year.
El rol de los alineadores invisibles
This growth is largely tied to invisible aligners. They are not the only modality within invisible orthodontics, since ceramic braces that blend with the tooth and lingual braces placed on the back of the teeth also play a role. Yet, clear aligner trays capture the vast majority of market revenue. In 2023, they accounted for about 84% of the market.
Global leaders include Align Technology, Candid, SmileDirectClub, Zenyum and InBrace. [Market data, 2023] The authors note that patients seek discreet, effective solutions, and that the adoption of teleodontology and telemedicine has driven the rise of clear aligners, with growing awareness accelerating the market. [Industry insights, 2023]
Online strategy
In fact, part of the growth in Spain is linked to strong advertising on social media and through influencers. Yet the study shows that it is not only the companies dedicated exclusively to invisible orthodontics that have popularized the trend. Traditional dental clinics increasingly offer this as a treatment option as well.
Most of the growth is driven by adults, though researchers expect the teenage segment to accelerate in the coming years.
In Spain, the brands that stand out most are Invisalign, Impress, and DrSmile. Global leaders like Align Technology, Candid, SmileDirectClub, Zenyum and InBrace dominate the scene, while debates continue about price-based competition and the need for professional supervision in some markets. The trajectory suggests the market will keep expanding, with more clinics and tech-enabled services joining the ecosystem. [Market forecast, 2023]
Overall, the sector reflects a shift in consumer preferences toward discreet dental solutions, supported by digital tools, telehealth options, and a broader acceptance of remote monitoring. This confluence of factors helps explain why the invisible orthodontics space is seeing sustained momentum and why both new entrants and established clinics are betting on it for the long term. [Industry overview, 2023]