Company internationalization is a strategic journey that means expanding into new markets, adapting to the rules and cultures of each country, and managing the risks and opportunities that come with cross border business. This path demands careful planning, deep market insight, and access to specialized legal guidance to navigate regulatory landscapes, protect interests, and seize growth opportunities.
COEX International Trade emerged as a practical extension of Miguel Hernandez University of Elche, rooted in the expertise of Alfonso Ortega Gimenez. He serves as a permanent professor of Private International Law and leads the organization, which provides consultancy, advisory, and training in foreign trade and company internationalization. The mission is to help companies position themselves in international markets, sharpen competitive edges, and elevate brand, service, and product visibility across borders.
Among the services offered by COEX International Trade are a range of core capabilities designed to support every stage of international expansion:
– Business internationalization: guidance on entry strategies into foreign markets, including direct or indirect exports, commercial or productive arrangements, strategic alliances, and licensing or concessions. The focus is on building sustainable, compliant paths to growth in new regions.
– International recruitment: drafting and review of common international contracts such as sales, distribution, representation, supply, and shipping agreements. The practice also covers dispute resolution and international arbitration to safeguard transactions and remedies across borders.
– International debt collection: management of unpaid invoices abroad through amicable negotiation or appropriate legal channels, ensuring receivables are pursued with efficiency and respect for cross jurisdictional norms.
– Administrative management of foreign trade: handling the documentation required for import and export, including licenses, certificates of origin, and customs declarations, to ensure smooth and compliant flows of goods and services.
– Electronic commerce and data protection: advising on the rules governing online commerce and personal data protection, aligning digital operations with regional and global standards to maintain trust and regulatory compliance.
– International finance and payment instruments: guidance on choosing the most suitable collection and payment methods for cross border transactions, balancing risk, cost, and speed.
– International transport, insurance, and customs: consulting on contracts for transporting goods internationally, export and import insurance, and customs procedures to minimize delays and compliance issues.
In addition to legal services, COEX International Trade offers international marketing and communications support aimed at elevating the image and online presence of companies pursuing international growth. The objective is to create a compelling presence in each target market by aligning branding with local expectations and digital channels.
– Digital marketing: development of digital plans tailored to the specific market and industry, with a strategic mix of channels and content that resonates with local audiences.
– Website audit: a thorough assessment of the company’s current online footprint, including web assets and social profiles, identifying strengths, weaknesses, and the opportunities and threats present in the environment.
– Social media management: creation and management of profiles on major platforms such as Facebook, Twitter, Instagram, and LinkedIn, delivering content that engages the intended audience and supports growth goals.
– Web design: design and development of professional, responsive websites optimized for search engines and accessible across devices, ensuring an effective digital storefront in every market.
– SEO and SEM: practical application of organic search optimization and paid search strategies to boost visibility, attract relevant traffic, and improve conversion potential across markets.
All services are delivered with a clear focus on the individuality of each company. The approach balances practical execution with strategic vision to achieve solid results across projects.
COEX International Trade continues to develop capabilities that align with evolving regulatory frameworks and market dynamics, helping clients navigate the complexities of internationalization with confidence and clarity.
Contact details are available upon request through appropriate channels aligned with compliance requirements and regional guidelines.