Iberia airline has appointed a journalist to oversee communications as the new communications director. The company announced that Sonia Sanchez has taken on this pivotal role, bringing a breadth of experience from high-profile positions in communications, branding, and sustainability. Previously, she served as the director of communications, branding, and sustainability at Paradores and more recently led the Cabinet of the Secretary of State for the Presidency, providing a broad perspective on public affairs and strategic messaging.
With a career that spans both the tourism sector and the corporate arena, Sanchez has built a solid foundation in media relations and organizational storytelling. Her track record includes serving as a political correspondent and acting as a special envoy for international events, roles that demanded rapid insight into global developments and the ability to translate complex information into clear, compelling narratives for diverse audiences.
Her academic background supports a strong analytical approach to information dissemination. She holds a Diploma in Information Sciences and has completed an Executive MBA from the Complutense University of Madrid, complemented by a Management Program at Esade and additional studies at IE. This combination of journalism prowess and business acumen positions her well to steer Iberia’s communications strategy in a way that aligns with corporate goals and market expectations.
Sanchez will oversee both external and internal communications within Iberia’s communications department. Her appointment reinforces the leadership structure that includes marketing and brand management, sustainability leadership, compliance, diversity, and corporate relations. Under the direction of the chief executive, the team aims to harmonize messaging across the company’s global footprint, ensuring consistency in brand voice while supporting transparent and proactive engagement with customers, partners, regulators, and employees.