Iberdrola unveils a virtual shareholder experience across four themed rooms
Iberdrola has launched a shareholder month in a virtual, interactive space hosted on its website. The experience is organized into four themed rooms focusing on the environment, governance, social impact, and financial performance. This format enables shareholders to engage with the company beyond traditional channels and participate in a live event framework that blends information with immersive storytelling. [Cited: Iberdrola corporate communications]
Within this digital environment, shareholders can follow and participate in the board of directors activities. The event on April 28 can be watched live through digital channels and mobile applications, giving readers a sense of immediacy and access. Shareholders can confirm their attendance through a secure, immutable process built on blockchain technology, with data protected by encryption to ensure confidentiality and integrity. [Cited: Iberdrola corporate communications]
Another feature is a new interactive space presented as a virtual experience. Users enter a 360° video environment that showcases the company’s innovative projects and its stance on the energy transition. Participants can craft personalized avatars, communicate with emoticons, and engage in gamification activities that reinforce learning and participation. [Cited: Iberdrola corporate communications]
As part of these efforts, Iberdrola frames the initiative as an element of an ongoing innovation trajectory. The company opened an interactive channel for shareholder inquiries back in 2012, a milestone that laid the groundwork for ongoing dialogue. Shareholders’ Day evolved into Shareholders’ Week online in 2015 and has continued to adapt with the company, expanding access and engagement in recent years. [Cited: Iberdrola corporate communications]