The mos.ru portal, which serves as the city’s executive hub, now guides residents on how to earn city points by taking part in digital civic projects. The Moscow government’s press service notes that this information is streamlined into a single page for easy access by residents who want to understand where points come from, how they are earned, and where they can be redeemed with partner offers or proposals from the community.
Among the digital initiatives, the programs Active Citizen, Electronic Home, and Our City are the most widely used by Moscow residents. These services enable people to engage with local governance and services, while the points earned through active participation can be exchanged for goods and services offered on partner platforms associated with the Million Prizes program.
For instance, Active Citizen allows Muscovites to accumulate points by voting, completing quizzes, taking part in quests, and responding to polls about city development. Users can also rate city news and the Pulse of the Capital sections. A notable event includes a photo showcase commemorating the tenth anniversary of Active Citizen, which offered participants the chance to earn up to 10,000 points.
On the Electronic House platform, residents can settle a single payment document and receive 5% of the paid amount as city points. The platform also facilitates metering of water and electricity, supports owner meetings, and enables surveys among neighbors, all contributing to additional point accrual for engaged users.
Another avenue to earn points is the Mission City project, designed to motivate residents to support city authorities in ways that benefit both the capital and the individuals involved. For example, participants can accrue up to 15,000 points by meeting GTO standards and as much as 50,000 points by taking part in a reading marathon.
The Our City portal focuses on improving the quality of life and the visual appeal of the capital through community involvement. Residents can earn points by sharing updates on the maintenance of city facilities and by evaluating the quality of completed work in response to feedback from fellow users.
These digital initiatives are developed by the State Public Institution New Management Technologies in collaboration with the Moscow Department of Information Technologies, ensuring a structured framework for citizen participation and point-based rewards across multiple city services.