Reduflation is a commercial practice that has gained traction among some businesses and has long been noted by consumer groups. It refers to trimming the size of products without lowering their price, so shoppers end up paying the same for less. Because it amounts to deceiving buyers and creates unfair competition for similar products, the national legislature is set to debate a non-binding motion aimed at regulating this issue in the upcoming plenary session.
The proposal calls for consumer information campaigns to help people recognize when reduflation is taking place and to know how to protect themselves from it. The text, promoted by the socialist deputy Noelia Cobo, also seeks a legal obligation for companies to clearly disclose any decrease in quantity or weight when the price remains the same or rises. Additionally, it urges the government to strengthen market surveillance campaigns to curb misleading presentation of product contents that could mislead consumers about how much is inside each package.
In Spain, the consumer organization OCU has repeatedly raised concerns about this practice with the National Commission on Markets and Competition (CNMC) and has launched its own information campaign, labeling it as an indirect price increase. Other European nations, especially those hit hardest by inflation, have begun regulating reduflation, prompted by consumer group complaints. France, since July 1, requires large retail outlets over 400 square meters to inform shoppers about any change in quantity paired with a price change. Government guidance specifies a label near the product when quantity decreases and price remains unchanged or rises. The guidance also requires a statement showing how the quantity changes relate to price changes, and penalties for violations can reach up to 5,000 euros.
Germany has recently updated its packaging law to curb unfair commercial practices and ensure clear, precise information on packaging. The government has set criteria to define misleading packaging and to regulate the maximum allowed empty space in a container, along with specific design requirements to prevent deceptive presentation.
Across Europe, regulators are moving toward greater transparency in product sizing and pricing. The aim is to ensure consumers understand exactly what they are purchasing and to prevent price manipulation disguised as normal market adjustments. Independent consumer groups continue to monitor and report cases, while regulators consider stronger penalties and clearer labeling standards to protect buyers. The ongoing dialogue reflects a broader push for fair competition and accurate information at the point of sale, with attention to digital and traditional channels alike. By promoting clear labeling and consistent enforcement, authorities hope to restore trust in the marketplace and empower shoppers to make informed decisions. (OCU)