Hotel performance in November shows growth in stays and evolving pricing

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Overnight stays in hotels reached 17.5 million in November, up by 2.6 million year over year. This marks a 17.8% rise compared with November 2021, while overall hotel prices dipped below 10 for the first time since July 2021, signaling a shift in pricing dynamics after a long period of higher rates. These shifts come from the latest hotel performance data published by the National Institute of Statistics, as analyzed in this review of the hotel sector.

The examination of hotel conditions shows that the annual rate of the hotel price index, as reported by INE, stood 15.6 points lower than in November 2021 and 2.9 points lower than in October. This reflects a broad cooling in price levels compared to the same month last year, with price momentum easing as the winter period approaches.

Looking at the regional picture, the largest price increases versus November 2021 occurred in Catalonia and the Community of Madrid, rising by 20.7% and 16.6% respectively.

In the autonomous cities, Ceuta registered the most notable price gain on a category basis, while the Canary Islands showed a contrasting trend with a negative annual rate of change around 4.1%. Meanwhile, the Balearic Islands posted a robust 14.9% rise.

Between January and November, overnight stays climbed by 90.6% compared with the same months of the previous year, underscoring a strong recovery in domestic travel and hotel demand.

During November, stays by residents of Spain surpassed 7 million, accounting for 39.9% of the total, while stays by non-residents exceeded 10.5 million. This split highlights the continued importance of both domestic and international demand for the hotel sector.

The Spanish market saw Andalusia, the Community of Madrid, and the Valencian Community emerge as the main destinations for residents, with 18.6%, 14.1%, and 13% of stays respectively. For non-residents, the Canary Islands accounted for 46.9% of total stays, while Catalonia and Andalusia attracted 16.1% and 11.8% respectively.

Across the portfolio of available rooms, occupancy in November covered 49.9% of offered capacity, up 10.2% from a year earlier. The weekend bed occupancy rate rose by 7.7 percentage points to 58.8%.

Among tourist areas, the south of Gran Canaria reported a strong occupancy rate, with Tenerife recording the highest weekend occupancy at 75.4% and the best overall occupancy at 74.7% for the month. Tenerife also posted the highest number of overnight stays in November at 2,098,427.

The urban centers continued to drive volume, with Madrid, Barcelona, and San Bartolomé de Tirajana and Arona ranking among the top destinations for overnight stays. The peak bed occupancy rate reached 77.4%, while weekend occupancy culminated at 78.8%.

In terms of international arrivals, visitors from the United Kingdom and Germany contributed 22.7% and 16.6% of total non-resident overnight stays, respectively.

The average daily rate for occupied rooms, known as ADR, averaged 95.5 euros in November, up 8.2% from November of the previous year.

Revenue per available room, or RevPAR, conditioned by occupancy, rose to 58.3 euros, an increase of 20.9% year over year, reflecting the combination of higher room rates and sustained occupancy levels.

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