International expansion
Hispanitas, a family business with nine decades of history and 33 years as a brand, has earned recognition for successfully integrating the fourth generation into its leadership. The Alicante Chamber of Commerce honored the company for its ongoing internationalization, recognizing its growing footprint in diverse global markets. After evaluating 40 entrants across several categories, the jury announced Hispanitas as the winner on December 1 during Alicante Economy Night, an event organized by the Chamber’s leadership and attended by representatives from the Alicante State Council, the Valencian Community Business Confederation, Banco Sabadell, EUIPO, the University of Alicante, and the Miguel Hernández University of Elche. [Attribution: Alicante Chamber of Commerce]
International expansion
Hispanitas centers its production in Alicante, with about 90% of items crafted locally. The brand has a presence in more than 4,500 retail outlets worldwide and operates 15 standalone stores in China, establishing a footprint in over 55 countries. Approximately 60% of total output is exported, underscoring the brand’s broad international reach. The company emphasizes creating workplaces where employees feel inspired and passionate, striving to be an attractive employer within its sector. Even in uncertain times, Hispanitas projects ongoing growth around a quarter each year, driven by a mission to bring high-quality Spanish design, comfort, and craftsmanship to customers worldwide. [Attribution: Hispanitas corporate statements]
The organization remains aware of shifts in society toward greater digitization and continues to strengthen both B2B and B2C channels. It equips its personnel and customers with the tools needed to stay agile and competitive in a fast-changing landscape, ensuring the brand remains accessible across multiple markets and buying contexts. [Attribution: Company updates]
Connected to society
A defining feature of Hispanitas is its engagement with communities. The company supports cultural and sports associations and provides opportunities for individuals at risk of social exclusion to gain entry into the business world. In addition, Hispanitas pursues sustainable practices, recognizing the environmental and social impact of its operations. The team emphasizes a commitment to positive outcomes for both the environment and the communities in which it operates, continually seeking improvements that reflect responsible corporate citizenship. [Attribution: Corporate social responsibility notes]