Heura is broadening its export footprint while navigating internal restructuring. The plant-based food company has informed staff that it plans to file an Employment Regulations File this Friday, a move that is expected to affect more than 10% of its workforce. With about 170 employees currently, the measures come after a reduction of 15 roles earlier this year and are aimed at accelerating efficiency and cost management. Heura generates roughly 30 million euros in annual revenue and remains focused on expansion and investment to fuel growth, even as monetization remains a work in progress.
In a public statement, the company outlined that the current measure is part of a broader program of actions designed to reach profitability in Spain by the end of the year. The remarks highlighted the need to counterbalance losses tied to global events, while noting substantial investment in research and development and the international expansion required by the prior phase. The context includes inflation, rising costs across the value chain, and tighter access to financing amid current market conditions.
Sources within the organization indicate that the restructuring plan, though not yet officially registered, could extend to Turkey and potentially other markets. The focus remains on what the company intends to achieve rather than counting every position that might be affected. The overarching goal is a more streamlined and focused operation across regions.
Prior to implementing the Employment Regulations File, Heura claimed to have updated its internationalization strategy to improve market entry efficiency. The strategy emphasizes rationalizing the product assortment to better align with consumer preferences and to drive automated processes that improve cost competitiveness. Even so, leadership acknowledged that turning a profit this year would be challenging without the downsizing measures in place.
New categories
News of the restructuring comes on the heels of a Catalan partner announcing a breakthrough in producing vegetable meat in a way that could appeal to a broader audience. This development addresses some of the concerns that potential customers raise about texture, taste, and nutrition when choosing plant-based options.
Heura’s strategy also includes expanding into new product formats. The company is exploring opportunities in delicatessen-style items made from vegetable protein, as well as potential lines that mimic seafood, eggs, and pasta alternatives. The aim is to offer a complete range of plant-based products while maintaining quality and affordability for consumers who want convenient, everyday options.
According to one of the founders, Marc Colomà, the plan involved launching a capital raise geared toward professional investors and retail participants through a crowdfunding avenue. This financing effort followed a separate funding round that brought in 4.5 million euros in May, signaling continued investor interest in the company’s growth trajectory and product development pipeline [Company statements, May 2025].