Hafesa stands as one of the world’s largest marketing and distribution groups in the energy sector, with a significant footprint in Spain. The organization handles petroleum products, maintains hydrocarbon storages at five major terminals, operates its own network of gas stations, and runs a fleet of tanker trucks for fuel distribution. This broad integration supports its capacity to move products efficiently from terminals to end customers.
Although the group is a giant in the industry, it remains little known to the general public. Among professionals, Hafesa is recognized for its expansive hydrocarbon operations and its ambitious plans to broaden into electricity. The Company is moving forward with the creation of its own electricity marketing arm to supply both private households and corporate clients.
At present Hafesa is laying the groundwork for a dedicated electricity company and has submitted the necessary license applications to operate in the electricity market. The leadership emphasizes that the core strength lies in hydrocarbon marketing, while the group also intends to accelerate growth by adding electricity marketing to its portfolio. The managing director, Diego Guardamino, indicates that the new electricity marketer is targeted to start operating in the second half of 2024.
Electricity sales to 2,500 gas stations
The growth plan for the electricity venture centers on expanding its customer base by leveraging the existing portfolio of subsidiaries. Hafesa currently runs a small petrol station network comprising five locations, with a rapid expansion planned to reach thirty stations next year, and it supplies petrol and diesel to approximately 2,500 independent stations.
The initial move for the electricity business will be to secure electricity supply contracts for these service stations by offering cross-discounts. Discounts on fuels sold within the Hafesa network will be provided to stations that commit to an energy supply contract. The next stage aims to attract drivers who refuel at Hafesa stations to also become electricity customers, along with other commercial benefits.
Hafesa is modeling its approach on successful strategies observed in the industry. It has drawn comparisons with the model implemented by Repsol, which offers substantial discounts to fuel customers who enter into additional supply contracts with the group, including electricity, gas, or home self-consumption facilities.
Beyond the immediate goal of diversifying its business, Hafesa aspires to become a major energy company. The plan includes selling electricity to businesses and households, and investing in ultra-fast charging points for electric vehicles at Hafesa’s gas stations. The company also intends to install solar panels for self-consumption across its facilities, aligning itself with a broader energy transition strategy.