Last Friday, the La Lluna 2022 Festival awards ceremony took place at the Espai Rambleta, a highlight in the calendar organized by ComunitAD, the association of Valencia’s advertising and communications firms. The event spotlights outstanding work in the community sector with annual recognition. The ceremony celebrated Grupoidex, a leading communication consultancy, which earned a total of nine awards and marked one of the night’s most notable honors: Advertiser of the Year for Stoller Europe, awarded for the Table of 3 communication campaign. The project, driven by a cast of well known actors including Luis Zahera, Paco Tous and Nacho Guerreros, aimed to surface a pressing global issue: the United Nations has warned that by 2050 humanity could face food shortages.
The centerpiece campaign, Table for 3, secured seven recognitions at the gala, underscoring its impact across multiple categories. The campaign earned Gold in Audio-Visual Production, Gold in Branded Content, and Gold in Campaign Strategy. It also received Silver in Public Relations, Silver in Insight, Silver in Comprehensive Campaign, and Silver in Ideas for a Sustainable World in the special category.
Grupoidex expanded its haul with a Silver award in the Editor Design category for Inversos, a designed volume collecting poems from forty poets composed during the pandemic.
Grupoidex, the social commitment of communication
The jury for the awards this year featured notable figures in the industry. Gema Arias, Managing Director of Creative Strategy for Kitchen, Jaime Azurmendi, Creative Director of Cheil, and Bibiana del Alcázar, Director of Business Development at BBDO, led the panel. Other jurors included Pilar de Giles, Proximity Creative Director; Sergio García, Strategy Director at PS21; Beto Nahmad, Creative Director at VCCP; Nacho Olazábal, General Manager at Pingüino Torreblanca; Kerman Romeo, Head of Fame and Media Event at KFC; and Amagoia Sologestoa of MásMóvil Advertising, who oversees Brand and Branded Content. These leaders contributed to evaluating campaigns that blend social impact with creative execution, a growing priority for the sector.