The ongoing “Green Week” exhibition has opened at the Sber pavilion inside the Russia forum at VDNKh, inviting visitors to explore ways to care for themselves, their loved ones, and the environment. This update comes from the bank’s press service.
At the Sber pavilion, attendees can pick up eco-practices from renowned experts, create a Florarium, and customize an eco-shopper bag. Young guests in the children’s zone will have the chance to color illustrations of rare animals generated by the Kandinsky neural network, bringing technology and nature together in a playful way.
The bank has curated a rich training lineup that includes lectures, practical master classes, panel discussions, and opportunities to win prizes through drawings and raffles.
Experts, popular bloggers, and Sber professionals will share practical habits that promote a healthy and environmentally friendly lifestyle. They will discuss how individuals can contribute to a cleaner world and how communities can adopt greener habits in daily life.
Visitors can also engage in conversations about current green trends and everyday tips. They will have the chance to learn about responsible consumption and to see eco-tasks demonstrated in a hands-on format through Sber’s green lifestyle guide, the Saving Together platform.
After each session, participants can take quick tests, with top performers receiving gifts from the SberShop eco-collection, the bank’s corporate product store.
The Saving Together platform will assist attendees in finding practical answers and actionable advice that they can apply at home and in their communities.
According to Tatyana Zavyalova, Sberbank’s senior vice president for ESG, company research indicates growing interest among Russians in environmental issues, reflecting a broader global trend toward sustainability.
For example, she noted that air pollution affects around 60 percent of people, waste in forests and cities concerns about 59 percent, pollution of water bodies concerns 57 percent, overconsumption of natural resources concerns 50 percent, and the production of non-ecological products and packaging remains alarming. A lack of green space concerns 49 percent.
At the same time, Zavyalova pointed out that 71 percent of Russians attribute environmental woes, at least in part, to business practices, underscoring the need for collaborative action across sectors.
“We are entering a period when protecting the environment matters more than ever. Through the unique opportunities of the Russia forum and exhibition, we will have a week of discussions about the green agenda: how to help ourselves, others, and nature; how to live in harmony with the world around us; and how to become the best version of ourselves. All of this will be presented in formats that are engaging and accessible,” stated the bank’s top executive.
He emphasized that Sber has prepared a variety of unusual master classes and more than 20 hours of interactive content, expressing confidence that pavilion guests will find activities they enjoy and leave with valuable insights.
The Green Week exhibition is scheduled to run through March 24 in the Sberbank pavilion at VDNKh.