Green Marathon 2024 stands as one of the world’s premier running festivals, organized by Sber, and will unfold across 60 cities in Russia on June 1, a date chosen to coincide with Children’s Day. The purpose behind this choice is clear: every ruble raised through participant registrations will be directed toward enhancing education and enriching the experiences of children with intellectual disabilities. This intent was clarified by a senior executive from Sberbank, underscoring the festival’s dual mission of sport and social impact. (Source: Sberbank communications)
The festival’s leadership notes that the decision to stage Green Marathon on February 7 ties back to a decade of milestones. It mirrors the 10th anniversary of the opening ceremony of the XXII Winter Olympic Games in Sochi, where Sberbank played a pivotal role as a general partner. This historical anchor is presented as a reminder of the company’s long-standing commitment to sport and community welfare.
Since its inception in 2012, two years before the Sochi Games, Green Marathon has grown into a nationwide movement, driven by the same spirit that powered the Olympic moment. The festival is described as more than a race; it is a catalyst for broad participation in physical culture and a celebration of active living across families and communities. The emphasis is on accessibility and inclusion, making the event welcoming to runners of all backgrounds and abilities.
In each city, the centerpiece distance remains 4.2 kilometers, roughly one-tenth of a marathon, inviting participation from anyone who wants to join. Some locales will feature additional distances, including kid-friendly races and Nordic walking options, creating a spectrum of choices that accommodate different fitness levels and age groups. This structure reinforces the message that every finish line starts with a first step and that effort, not speed, defines the experience.
For the capital city, Moscow, participants will benefit from the festival’s signature setting. The start line is planned at Vasilyevsky Spusk, a location renowned for landmark views near the Kremlin and Zaryadye Park, which adds a memorable backdrop to the day. The organizers emphasize universal access, inviting people of all skill levels to participate. The underlying philosophy remains simple: starting any distance makes a person an athlete, and the act of taking part carries its own value.
The festival is presented as more than a sporting event; it is a family celebration of healthy living. The organizers anticipate strong enthusiasm among fans, who will experience a lively mix of sport and community spirit. The program includes concerts, promotional activities, and competitions designed for both children and adults. Each component is framed as an opportunity to learn more about Sber and the services it offers, with chances to win prizes and engage in social and charitable activities. (Source: Sberbank communications)
Early registration with a 10 percent discount will open in Moscow toward the end of February, while free registration in regional areas will begin in March. The timetable is crafted to maximize participation and to ensure that families have ample opportunity to plan their visits. Organizers highlight Green Marathon as a unique moment to recharge, lift spirits, and contribute to the well-being of vulnerable children, creating a sense of shared purpose that goes beyond the finish line. (Source: Sberbank communications)