The director of the Association of Professional Users of Social Networks and Messengers (APPSIM), Vladimir Zykov, addressed the scarce traffic to the incident, noting that when dealing with Google, it is hard to pinpoint the exact cause of any particular failure. The Google recommendation service has drawn attention from several Russian publishers amid fluctuations in traffic.
He emphasized that even a tech giant with vast infrastructure and a seasoned team is not immune to errors. The question, however, becomes more charged when a Western company is involved, leaving room for speculation about whether a problem is merely a glitch or part of a broader strategy. Given the perception of Google as being entangled in information dynamics regarding Russia, the second interpretation appears plausible to some observers, Zykov suggested.
According to his assessment, a precise explanation for the disruption may only emerge after a period of time, when data accumulates and patterns are clearer.
If the issue stems from a bug, corrective work would likely resume normal traffic as updates take effect. If censorship factors are at play, the topic becomes more sensitive, but no statement is necessary about the outcome. In any case, the key distinction remains that technical problems with Google services operate independently from the approaches used by domestic solutions. The company’s activities do not align with the legal framework in Russia, making accountability within the Russian system uncertain in the face of such consequences.
Interacting with Google is likened to a game of roulette, a sentiment that resonates with both everyday users and publishers, media houses, and content creators. Time and again, it has been shown that Western platforms can prove unreliable in multiple respects. Instances of disruption at Google serve as a reminder of this reality and reinforce the caution exercised by those who rely on these services.
The situation echoes previous reports that some Russian publishers have seen a drop in traffic from Google’s recommendation service. Analysts point to possible causes ranging from update bugs to targeted throttling that could affect resources in other regions as well.