Gioseppo stands as one of Elche’s longstanding shoe manufacturers, and its 2021 performance marked a notable rebound for the company. Driven by a recovering national market after the pandemic and by stronger results in core European destinations, along with a growing presence in Latin America, the brand’s strategy shows a deliberate push to diversify markets to spread risk and sustain steady growth for the Navarro Pertusa family business.
Following a revenue dip caused by shop closures during quarantine, Gioseppo SL celebrated its 2021 financial year, ending on November 30. The company posted a turnover of 33 million euros, up 19.08 percent, with net profit around 2.9 million euros, an improvement of roughly 46.13 percent. These gains reflect stronger performance in markets such as Italy, France, and Greece, where the Mediterranean-inspired designs resonate, while other emerging markets contribute to a broader growth trajectory.
The executive highlights that Costa Rica, Mexico, and Puerto Rico represent major opportunities for continued expansion and diversification in Latin America. Elche remains confident that the company will maintain this momentum in the coming years, with exports already accounting for nearly half of total sales.
In this framework, Navarro Pertusa explains that Gioseppo’s strategy emphasizes increasing its share in already served countries rather than opening new ones, a move considered more cost-efficient and profitable in the long run.
Beyond geographic diversity, the executive points to the success of new signature brands and, in particular, slippers that have gained traction as homewear options. This segment has strengthened during the period in which many people spent more time at home, reinforcing demand for comfortable, versatile footwear.
With the Siesta espadrilles line leading the group’s sustainability strategy, the emphasis on recycled materials and local production continues. All products in this line are manufactured entirely within Spain, underscoring a commitment to domestic manufacturing and responsible sourcing.
Podiatrists and Gioseppo push back against seasonal volatility and traditional limits
Despite not having published complete figures yet, the top management notes a pattern of double-digit growth persisting into 2022. They also stress a cautious but optimistic outlook for 2023, acknowledging a likely slowdown in turnover and general economic activity while remaining confident about continued positive momentum. The spring/summer order book already reflects a healthy pace, with no notable decline observed so far.