Telecinco is actively shaping the path for a follow-up to the eighth season of GH VIP. The Mediaset network remains committed to keeping Big Brother on screen from January next year, leveraging the momentum of a show that, while not breaking ratings records, has proven its value within the current market challenges. The decision is driven by the investment already made in September, which has largely been amortized, making continued use of the format economically sensible.
One scenario under consideration is a fresh edition of GH DÚO. Information circulating within industry outlets indicates that the project is on the agenda, though no final call has been made yet. The planning phase is exploratory, with feasibility and timing still up in the air. The approach being eyed suggests flexibility in format and roster, rather than a single, fixed template.
According to sources familiar with the discussions, Zeppelin, the production company involved, is evaluating various celebrity profiles to fit the new edition. Once a short list of suitable personalities is identified and their potential involvement is gauged for practicality, the initial casting proposal would be issued. From there, the show plan could be refined to match the selected lineup. The concept being considered includes several potential variants: a solo celebrity edition featuring individual contestants across different categories, a group of all-stars drawn from past reality departures, or the twist of pairing celebrities in couples such as family members, close friends, or romantic partners. The door remains open to multiple formats, underscoring the producers’ intent to maintain flexibility while pursuing strong storytelling.
Another line of thought being weighed is a revival of Big Brother with an all-new group of anonymous contestants. This would mark a return to the network after a six-year gap, signaling a strategic shift that could resonate with audiences seeking fresh dynamics and new social experiments on screen.
The final call is expected to come in the coming weeks. It is worth noting that GH DÚO debuted in the early months of 2019, with María Jesús Ruiz crowned the winner after a dramatic finale. The former Miss Spain clinched victory over Kiko Rivera by a narrow margin of votes, underscoring the show’s competition-driven appeal.
Historical performance figures from the first GH DÚO season show strong engagement: Telecinco captured an average audience share of 26.4 percent across a 16-week run, while the grand finale peaked at 33.9 percent. These numbers highlight the franchise’s capacity to attract and retain viewers over extended periods, an essential factor in planning future installments.
Plans for a second GH DÚO edition were initially set for a early 2020 release, but Telecinco postponed the project amid corporate concerns. The decision followed advertiser concerns linked to the final episode of GH VIP 7 in 2019, connected to the Carlota Prado case. Although there were discussions about launching GH DÚO under a different brand name that would have steered clear of the Big Brother label, the network ultimately opted to halt production—preferring to focus resources on other programs, such as The Island of Temptations, in the local market. These selective pivots illustrate the careful balance the network maintains between brand strategy, regulatory considerations, and advertiser relationships.