This is the latest installment from wave 12 of the OTT Barometer, a study conducted by GECA consulting to gauge how people in the country consume, prefer, and engage with the leading video‑on‑demand platforms. The survey’s findings shed light on viewing habits, platform reach, and what content resonates with audiences across the United States and Canada. Through this report, readers can gain a clearer picture of market dynamics, audience loyalty, and the shifts shaping streaming choices today.
According to the GECA study, HBO Max has returned to profitability after its rebranding from HBO and now ranks as the third platform with the broadest reach in this wave. The data show that, for the first time in its operating history, the platform surpassed the 30% reach threshold, signaling a notable expansion in its audience base. Netflix retains the top spot with a commanding share of 73.8%, reinforcing its lead, while Prime Video follows as the second most widely reachable service in this period. The results highlight how rebranding efforts can alter consumer perception and drive wider adoption in competitive markets, a trend observed across major streaming ecosystems. [GECA study]
Looking at the top 10 most viewed titles from January to March 2022, the list starts with The Paper House, followed by La Que Se Avecina, El Juego del Calamar, The Good Doctor, Grey’s Anatomy, Nobody Lives Here, The Handmaid’s Tale, The Walking Dead, Vikings, and People. These selections illustrate a blend of globally popular series and locally strong favorites, underscoring how both international blockbusters and regionally favored shows capture audience attention across platforms. The mix also reflects how binge-worthy drama, suspense, and long-running medical series maintain steady appeal across diverse viewer groups. [GECA study]
In terms of the most valuable content by this period, the top three titles are The Paper House, La Que Se Avecina, and The Walking Dead. These choices emphasize the enduring pull of high‑impact series that can attract large audiences and sustain engagement over multiple seasons, reinforcing the importance of catalog strategy, library depth, and cross‑genre appeal for streaming services operating in North America. [GECA study]
On its own terms, the premieres that drew the strongest early viewership this quarter were Vikings: Valhalla, Tinder Cheater, and Ben Georgina. The bright start for these debuts signals continued appetite for fresh storytelling and high‑production-value productions, particularly those with built-in fan communities and strong launch campaigns. The data suggest platforms should balance new releases with proven franchises to maximize initial engagement while sustaining longer-term viewing. [GECA study]