For many residents, the winter season is a cue to discover domestic gems rather than cross borders. In the latest reports, destinations like Greater Sochi, the Caucasian Mineralnyye Vody area, and St. Petersburg consistently surface as top choices for short winter getaways. Observers note that travel patterns often swing toward spontaneous, last‑minute trips, driven by festive moods and the appeal of iconic Russian cities and resort towns. The national tour operator market, as cited by TASS through its press service channels, confirms these tendencies and underscores a steady preference for within‑country travel during the New Year period.
Sales data covering December 20 to January 5 reveals a clear hierarchy in popularity among Russian holiday destinations. Greater Sochi leads the way, capturing more than half of all short‑term trips with a share of 53 percent. The region’s easy access, favorable winter climate, and a broad range of resort options—from luxury spa hotels to family‑friendly resorts—contribute to its appeal during the holiday rush. Tourism operators emphasize that Sochi’s mix of coastal scenery, hill‑country landscapes, and robust infrastructure makes it a reliable draw for travelers seeking a compact, high‑value winter experience.
In second place comes the Caucasian Mineralnyye Vody area, accounting for about 14 percent of short‑term travel during the period. This corridor is known for its spa towns, mineral springs, and a long tradition of wellness tourism that appeals to both domestic visitors and repeat travelers who value therapeutic stays and scenic mountain settings. Close behind, St. Petersburg and the surrounding Leningrad Region together represent roughly 8 percent, reflecting the enduring draw of imperial architecture, world‑class museums, and the city’s unique cultural calendar during the New Year season. The capital city’s lighter winter crowds compared with summer, combined with festive events, invites visitors to explore palaces, bridges, and riverside promenades in a different light.
Moscow follows with a 4 percent share, as the nation’s political and commercial hub becomes a magnet for travelers seeking urban experiences, illuminated boulevards, and a rich calendar of performances and exhibitions that peak in the winter months. Abkhazia rounds out the top five with about 3 percent, illustrating continued interest in Black Sea coast experiences within easy reach for domestic travelers who crave a subtler, milder climate and resort ambiance. These patterns underscore a broader preference for compact itineraries that maximize value and minimize travel time during the holiday window.
Historically, the previous year’s peak list already included the Krasnodar Territory, Kavminvody, Crimea, the Moscow Region, and the Tyumen Region, highlighting a diverse mix of coastal, spa, urban, and nature-centric destinations that resonated with travellers seeking variety. The evolving composition of top destinations mirrors continuous shifts in consumer taste, seasonal promotions, and the evolving offerings available from tour operators, hotels, and regional tourism bodies across the country.
Recent analyses show a notable increase in domestic travel activity for the New Year period compared with the same span in the prior year. Industry observers report that roughly sixty‑eight percent more travelers chose Russian destinations during the holiday window, signaling stronger enthusiasm for stays closer to home and a confidence boost in the domestic tourism market. This surge aligns with broader trends toward local travel experiences, improved domestic air and rail connectivity, and targeted marketing initiatives from travel agencies and regional governments keen to sustain momentum beyond the peak season.
Overall, the 2024–2025 New Year travel landscape within Russia reflects a resilient domestic tourism sector. The data points to a preference for well‑established resort towns and historic cities that offer a balance of culture, comfort, and accessibility. With the continued expansion of travel options and year‑round promotions, Russians are likely to keep seeking rewarding, value‑driven getaways inside their own country, while operators adapt to the evolving preferences of holidaymakers who place a premium on convenience and memorable experiences.