The initiative is evaluating Extremadura as a potential hub. One executive described the region as a perfect test lab for launching a business venture because startup costs are low. You can secure a good location and attract skilled staff at attractive wages. This perspective came from jesus gumiel, the CEO of Competize, during the presentation of the ‘activos’ supplement with El Periódico Extremadura in Badajoz, an event sponsored by the Spanish Film Commission and JTI. Despite funding challenges that complicate project execution in the area, attendees emphasized Extremadura’s high quality of life and strong growth potential within the autonomous community. (Source: Competize; El Periódico Extremadura)
The CEO of Lapsowork, Juan Jesus Merino, outlined several advantages for Extremadura. He described it as a reliable helpline for startups with abundant opportunities, noting a less competitive landscape in parts of the region. He added that it helps to engage early with stakeholders who can accelerate progress, a sentiment echoed by others at the gathering. (Source: Lapsowork)
Jesús Gumiel highlighted another benefit: extremaduran life quality is unmatched by any European capital. He described Extremadura as an ideal place for entrepreneurship, a land steeped in opportunity, though he cautioned that more steps are needed to consolidate the momentum. (Source: Competize)
Growing companies, made in Extremadura
Abraham López and Ignacio Prieto are the co-founders of Correcto, a company focused on the Spanish language. They explained how their tool helps Spanish speakers write more accurately in Spain and Latin America. After living abroad and losing touch with the language, they pivoted to capitalize on artificial intelligence to develop a writing tool serving Spain, the United States, and Latin America. Their effort began in 2021, they recently closed a seed round, and they report a user base of more than 50,000. (Source: Correcto)
Santiago del Pozo is the CEO and founder of Veyve, a smart tourism project. He explained that travelers often struggle to understand the heritage of towns. His team created an app that acts as a virtual tourist office for visitors, offering a complementary service to larger municipalities and presenting smaller towns as appealing options. The platform also includes routes with audio guides to enhance exploration. (Source: Veyve)
Lapsowork focuses on human resource management. The company calls itself the Swiss army knife of HR, with 20 employees unifying all people-management processes in organizations. Their tools ensure clear communication, monitor personal and professional status, and provide services such as vacation tracking, electronic signatures, an employee portal, attendance control, and an anonymous complaints channel. (Source: Lapsowork)
Finally, jesus gumiel, CEO of Competize, discussed a platform that manages tournaments and sports leagues. The system supports registering players, generating real-time classifications, and sharing features once reserved for professional football. The platform now serves 200 countries with about half a million users. Its main customers include schools, universities, veterans leagues, federations, and local councils. (Source: Competize)
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