A public and private collaboration has been established in the province of Alicante through a formal agreement between Editorial Prensa Alicantina (EPASA) and Empresas Solidarias. The partnership is built on a shared commitment to support the most vulnerable residents by joining resources and channels that facilitate social action initiatives. Both organizations bring aligned objectives to the table, focusing on delivering essential food aid and other forms of assistance to families facing hardship during difficult periods, particularly around the holiday season. The alliance aims to create and strengthen cooperative mechanisms that amplify impact and ensure that every contribution directly reaches those in need within the local communities of Alicante.
Empresas Solidarias emerged as a powerful collective rooted in the Alicante region, comprising diverse companies and organizations united by a common mission. The initiative traces its origins to the leadership of Rosana Perán, vice president of the Pikolinos Group, and Marcela Fernández, president of AEPA, who catalyzed a collaborative effort to supply food and hygiene products to at-risk families as early as 2010, during the Christmas season. What began as a charitable impulse has gradually evolved into a structured program that encompasses ongoing coordination, logistics, and resource management across participating entities. This growth reflects a broader commitment to social responsibility, transparency, and sustainable support for the community, with EPASA contributing additional oversight to ensure funds and resources are directed to those in need, promptly and efficiently.
As the collaboration deepens, both EPASA and Empresas Solidarias are enhancing governance and operational capacity. The partnership emphasizes professional administration of the project, with continuous involvement from member organizations to streamline activities, optimize distribution networks, and report outcomes. The shared ethos centers on selfless service and accountability, ensuring that every donated euro, every donated item, and every hour contributed translates into tangible help for residents facing food insecurity and related challenges in Alicante. This spirit of reciprocity underpins the ongoing joint efforts to expand reach and improve the effectiveness of charitable programs across municipalities in the province.
The scope of activities under this cooperative framework includes planning and executing coordinated food assistance campaigns for vulnerable populations in Alicante. The collaboration also pursues joint projects and initiatives under the umbrella of Solidarity Companies, leveraging the strengths of each organization to maximize impact. By aligning resources, volunteer networks, and institutional support, the partners aim to create lasting social value and foster a culture of giving that resonates throughout the community, reinforcing the safety net for families and individuals who rely on these essential services during times of need.