Energy Sistem charts a path to international growth with Inditex and a renewed focus on Alexa, headphones, and audio devices
Energy System has managed to overcome the pandemic’s initial hit in a single, decisive exercise and is positioning itself for broader international expansion. The company is sharpening its online presence and strengthening a new alliance with Inditex Group, signaling an ambition to scale across markets beyond its home base.
Finestrat has become the chosen partner for the multinational founded by Amancio Ortega, marking an important first step into the world of technology. Since this summer, hundreds of models of Energy System headphones and speakers have appeared in stores and on the website, reinforcing the push into the consumer electronics space. The path ahead is defined by growth and diversification, with renewed momentum this season.
While it is early to publish a firm assessment, the alliance carries high expectations for Energy Sistem. The collaboration is seen as a potential cornerstone of several business lines over the coming years, with plans already in place to expand the catalog for the upcoming Christmas season.
Inditex selected Finestrat as a strategic partner in part because the retailer has become a focus for the young audience Energy Sistem aims to attract. The deal aligns with the Alicante-based technology company’s catalog strategy and includes the sale of products in stores across Spain, Portugal, and Mexico, a move that supports the broader goal of internationalizing operations.
At this stage, the company notes that the collaboration is not expected to involve other brands within the fashion group. The focus remains on the current lineup and the potential to broaden presence within these key channels.
Energy Sistem looks to Alexa and its line of earphones to restart momentum after the company exited the cell phone segment
In any case, the outcomes of the alliance will unfold over time. The company’s latest balance sheet, filed with the Commercial Registry, shows that the Sánchez family business weathered the pandemic and is returning to profitability in the fiscal year ending June 30, 2021, though still challenged by the restrictions tied to the health crisis.
After a 19% sales drop in the previous year, the group closed the year with a turnover of 11.6 million euros, just 3% below the prior figure. Better yet, expense adjustments helped the firm swing to a modest profit of 115,000 euros, a significant improvement over the previous period’s losses of 305,000 euros, suggesting the business is gaining steady ground.
Looking ahead, the management report outlines the core initiatives for 2021-2023, prioritizing online sales and, above all, growth through the company’s own website with a target of at least 15% of turnover from direct online sales. This emphasis is designed to maximize margins and reduce dependence on third-party platforms.
The plan also calls for strengthening channels on major marketplaces such as Amazon, AliExpress, and MercadoLibre to broaden reach. Internationalization remains a central objective, with Europe and Latin America identified as key expansion regions. The forecast aims to boost outside-the-national market share to 40% of total sales, up from the current 15%.
Private brands to attract a wider audience
Another pillar of Energy Sistem’s growth strategy is the promotion of specialist brands. The firm offers a product range focused on gaming with licenses from Sega and has launched Lol & Roll, a line of headphones and accessories targeted at younger consumers. The company also prioritizes Home Office products, aiming to capitalize on the rising demand for remote work equipment.