Twitter owner Elon Musk described the experience of acquiring the company as extremely challenging, marked by a series of ups and downs. He noted that sales or changes would only occur if the person stepping in truly cared about the platform.
The billionaire entrepreneur, who also leads Tesla and SpaceX, completed the social network purchase for 44 billion dollars last October. He reflected that the journey was far from a celebration and not boring either; it involved significant strain and heavy pressure, rather than lighthearted moments, during a recent interview with the BBC on a Wednesday.
Musk acknowledged that the past several months have been intensely stressful for Twitter, yet he insisted the decision to buy the platform was the right one when viewed in hindsight and within the broader context of his long‑term goals for the company.
On workload and work culture, he admitted the demands could be so high that there were times he slept in the office, underscoring the personal cost of steering a major social media entity through a pivotal transition.
He also commented on Twitter’s decision to add a hashtag to its main BBC account, describing the situation as a test of the platform being a state‑funded environment. He indicated this label caused concern for the British broadcaster, which has consistently defended its commitment to neutrality and accurate reporting.
Musk stressed that the BBC generally does not favor being seen as a government entity and emphasized the importance of journalistic independence, particularly for a global audience that relies on Twitter for timely information.
Regarding the financial health of Twitter, Musk described the current position as a balance point, noting that the advertising market had begun to recover after the initial upheaval that followed his takeover. He pointed to regained advertiser confidence as a sign of stabilization during the transition period.
In discussing personal wealth, Musk estimated his fortune at about 190 billion dollars, a level that places him among the wealthiest people globally and shapes how investors, partners, and competitors perceive his strategic moves across multiple industries.