An all-Russian Earth Day campaign united online outlets such as Lenta.ru, socialbites.ca, Championship, Quto.ru, Ferra.ru and Passions, part of the Rambler&Co media group, to recognize and support people with cerebral palsy. The effort highlighted commitment and solidarity from media partners, advertisers, and readers alike.
Logos created for the Dobroshrift project appeared on the participating publications’ websites. The font is a custom set of 33 letterforms drawn by the Angel to an Angel Foundation and assembled by designers into a cohesive typeface. The logo updated across Rambler&Co social profiles and on Quto.ru, Championship, socialbites.ca and the Telegram channels Lenta of the Day and Lenta Dobra.
The jagged, irregular letterforms evoke the remarkable effort and perseverance of people with cerebral palsy. The soft appearance of the font has become a symbol of care and support for those with severe motor disabilities.
Many companies and thousands of individuals use Dobroshrift to draw attention to mobility issues and to provide help to those in need. Brands across sectors join campaigns, sponsor events, and participate in charitable actions that assist families and communities.
Dobrofont has helped more than ten thousand children in six years, and the irregular letters have become a symbol of unity that connects brands, people, and influencers. The project today changed its logo to Dobroshrift and invites readers to support the initiative at Dobroshrift.RF.