Digi is stepping into the five‑G arena with aggressive pricing, signaling a major shift in the Spanish telecom landscape. The Romanian operator is betting on a low‑cost model paired with robust 5G access, aiming to attract a broad base of customers as it expands its footprint in a market known for rapid price competition and pushing service value. For Digi, the move is not just about a new technology; it’s about delivering a more compelling mobile experience at a price point that challenges traditional incumbents and their long‑standing bundles.
Across Spain, other major telcos have already integrated 5G into their affordable brands. The standard bearer, Telefónica, has rolled out 5G under its value propositions, while Vodafone extends 5G through its Lowi brand. MásMóvil has extended 5G access through brands like Pepephone and MásMóvil itself, and Orange has extended 5G to its Simyo offering. This widespread adoption under price‑oriented sub‑brands reflects a market strategy built on broad coverage, straightforward tariffs, and instant access to next‑generation networks.
Now Digi joins this wave, targeting the value segment with a clear promise: 5G that is accessible to more users at lower prices. The technology itself delivers significantly faster download and connection speeds compared to 4G, and it reduces latency, which translates into smoother video calls, faster app responses, and a more responsive overall experience across services. Customers with compatible devices in areas where Digi operates will automatically enjoy the new network without extra steps or fees, underscoring the operator’s focus on frictionless access.
What makes Digi notable in the Spanish market is its track record of disruption. The company has grown quickly through aggressive pricing, simple tariff structures, and a steadily expanding service portfolio. Current figures place Digi among the five largest mobile players in Spain, following Movistar, Orange, Vodafone, and MásMóvil, with a trajectory of rapid customer acquisitions that has redirected competitive dynamics. The past two years alone saw the company add well over a million customers, underscoring its effectiveness at converting price strategy into market share and pushing incumbents to respond more aggressively.
Looking ahead, Digi is pursuing a strategic leap that could reshape the competitive landscape even further. An agreement between Orange and MásMóvil to transfer assets to Digi is moving toward regulatory clearance, potentially unlocking a path to stronger market presence through consolidation. Concurrently, Digi Spain has negotiated a deal with two merging telecom entities to acquire radio spectrum valued at about 120 million euros. This spectrum will enable the construction of Digi’s own mobile network in Spain and includes allocations across multiple frequencies suitable for 5G operations. A wholesale option is also part of the agreement, ensuring Digi can access networks at favorable terms while building out its next‑generation capabilities. This combination of spectrum ownership and wholesale arrangements is aimed at creating a more autonomous network backbone, helping Digi deliver reliable 5G service as it scales. [Citation: industry analysis and corporate disclosures]