Day Group, a Spanish distributor of food and household goods with a wide international footprint, joins the Center of Corporate Excellence ecosystem as a Collaborating Company in Reputation Leadership. This step marks a fresh chapter in how the group manages reputational stewardship and the strategic handling of intangible assets on a global scale. The move signals Day Group’s commitment to transparent, principled leadership that resonates with stakeholders across Europe and beyond.
With a dense footprint of nearly 6,000 establishments across Spain, Argentina, Brazil, and Portugal, the group’s mission is clear: to be closer to people every day and to offer high-quality products that are accessible to all. This vision is powered by a diverse team of about 38,500 professionals who operate across four countries. A broad network of dealers and suppliers enables Day Group to deliver everyday essentials to communities in neighborhoods where they matter most.
Day Group recognizes the crucial role of corporate reputation and the disciplined management of intangible assets within modern organizations. By joining the Collaborating Companies network of the Center of Corporate Excellence for Reputation Leadership, the group emphasizes precise governance of assets such as reputation, sustainability, brand identity, and corporate purpose, among others. This alignment reinforces the idea that intangible assets are strategic resources that support sustainable growth and long-term value creation.
As the first food distribution company to join Corporate Excellence, Day Group contributes to the professionalization of intangible assets as essential inputs in business strategy. Its participation helps advance a framework where reputation and related assets are identified, measured, and leveraged to guide decision making and strengthen organizational foundations in a rapidly changing market landscape.
The current business environment is marked by uncertainty, volatility, and constant change. Companies are expected to stay vigilant and maintain a team of dedicated professionals who understand evolving expectations from society and the broader stakeholder community. Transparent behaviors and clear communication are increasingly valued, prompting organizations to demonstrate accountability and openness in every action and message.
In response to these shifts, Corporate Excellence offers guidance and training to help firms understand, quantify, and manage core intangibles that influence performance and trust. Ángel Alloza, chief executive of the Center for Corporate Excellence for Reputation Leadership, notes that Day Group’s inclusion reflects a shared and firm belief in leadership grounded in strong intangible asset management. As a Collaborating Company, Day Group will gain access to special events and discussions designed to explore strategic concerns and support informed business decisions.
“We anticipate that the Enterprise Excellence ecosystem will allow Day Group to listen more effectively to stakeholder expectations and respond with clarity and speed, which is essential given the role we play in society,” states Pilar Hermida, Head of Communications and Sustainability for Day Group. The remarks underscore a mutual commitment to accountable governance and stakeholder engagement that aligns with the company’s social responsibilities and market duties.