Four individuals influenced a shift in the morning lineup, reshaping the recognizable Cuatro schedule for the current affairs program known as “In Everyone’s Mouth.” Hosted by Nacho Abad in recent weeks and with Diego Losada returning as the principal presenter on Monday, August 28, the show reached its peak audience during its final stretch. The programming decisions reflect a deliberate recalibration aimed at strengthening viewer engagement and aligning with the station’s broader strategy for daytime content.
The show previously aired from 13:10 to 15:15, a block just over two hours in length. The change comes as new formats arrive and perform well with audiences, most notably the introduction of “El Desmarque” and its strong reception. This combination of fresh content and solid performance has added weight to the grid, influencing how the network structures its daytime schedule and how viewers discover related programs. The shifts are part of a broader effort to optimize flow and retention, ensuring a seamless blend of news, analysis, and sports that keeps viewers engaged through the early afternoon.
Starting today, the morning block will commence at 12:30, a full forty minutes earlier than the previous start time. This earlier window signals a renewed emphasis on early-day information, providing audiences with more timely updates and a smoother transition into later features. Following the noon start, a sports program will air at 14:55, creating a compact but robust stretch of coverage that complements the day’s events. As a result, Diego Losada’s segment will extend to nearly two and a half hours, with an approximate 20-minute extension added to its duration. This adjustment ensures a more comprehensive airing that can accommodate additional segments, guest appearances, and audience interaction opportunities during peak viewership hours.
Cuatro’s morning and evening schedule will remain in this new arrangement going forward, offering a clearer, more predictable routine for viewers and staff alike. The revised dayparts are now structured as follows:
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In Everyone’s Language: from 12:30 to 14:55.
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Unchecking: from 14:55 to 15:15.
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Time: from 15:15 to 15:30.
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Everything Is a Lie: from 15:30 onward.
The audience growth metrics for the program show a notable uptick. Last Wednesday, August 16, the show surpassed 5% audience share, surpassing the 4% mark that had been reached only after several days and weeks of gradually improving performance. Those figures represent a meaningful shift for Cuatro’s daytime programming, suggesting that the changes are resonating with viewers and contributing to a broader trend of steadier engagement across the block. In a climate where audience behavior can be volatile, these numbers indicate a positive reception and a growing affinity for the program’s updated format.
From the network’s perspective, the rising performance justifies ongoing investment in the program, which originally premiered in March 2022. As audiences respond more consistently to the new pacing and expanded coverage, Mediaset appears to be recognizing the value of giving the show time to mature and demonstrate its potential. The adjustments reflect a strategic emphasis on strong opening hours, a well-defined mid-afternoon rhythm, and a sense of continuity that helps viewers know what to expect as the day progresses. Overall, the changes signal a calculated effort to maximize audience retention, optimize advertiser alignment, and reinforce the channel’s identity during peak daytime hours.