In Asturias, a clash arose between a popular television program and a historic holy site when Spanish Television (TVE) was not permitted to record at Covadonga, a decision that sparked unrest among hoteliers in Cangas de Onís. The program’s producers hoped to use Asturias as a backdrop to generate free publicity, a strategy they believed would pay off through on-location filming and a later broadcast. They had already captured material in Oviedo, planning to air it on Monday, the 6th of last month, and Covadonga appeared to them as the perfect setting for a second broadcast. This move highlighted the tension between modern media needs and the preservation of sacred spaces, as managers saw the council’s location choices as a way to maximize visibility while locals weighed the consequences for religious heritage and tourism. BT.