Live together—that concept is already a reality. The company owns Swamp Group; Tasmania Group, controlled by Catalan entrepreneur Rubén Fernández; and its founders’ association Valwealth Valencia Institute of Infertility (IVI) opened the first facility dedicated to a new accommodation model. This model targets medium-length stays for digital nomads or professionals temporarily relocated and includes services and communal spaces for work or social life.
A new market segment where financiers are ready to place a large bet: 60 million euros to expand the concept to other Spanish cities by 2025, announced by the firm’s CEO, Javier Fur. In addition to the Alicante facility that just opened, the portfolio already includes two other properties in Valencia and Málaga, with plans to scout additional sites.
Suiters aims to transform existing properties into symbolic hubs, rescuing distinctive architecture to “contribute to the improvement of degraded areas, their neighborhoods, and cities.” In Alicante, the project repurposed the former AXA insurance building on Alfonso el Sabio Street opposite the Central Market. The building had stood vacant for years and showed signs of decay.
The project preserved the façade and reshaped the interior while adding a vertical garden to bridge the gaps between the windows. This transformation, designed by architects Joaquín García Marín and María Langarita, has become a standout image for the region.
First Suites comprises 49 accommodation units plus shared spaces such as laundry, kitchens, lounges, dining areas, and workspaces, along with facilities like a gym and a bar. Javier Fur notes that the market response has been swift, with nearly half of the housing already spoken for as the first establishment opened its doors.
Founders of IVI participate in a colocation project promoted by Marjal
The Valencia project site is a building on Avenida del Puerto that will house 40 accommodation units, while the Málaga residence on Calle Lazcano will offer 62 units. The broader target is to reach 500 residences, with approximately 60 million euros expected to be invested before the end of 2025. To support growth, the company has launched a new asset management division that consolidates properties from other owners under the Suiters brand.
The push to launch this company stemmed from Grupo Marjal, the Guardamar-based firm whose ownership is shared by the Fur and Gómez families. This move diversifies operations and adds the coliving concept to the portfolio, alongside the Somium brand already managed by the group and the Alanya tourism center network, where a Corpfin fund is jointly owned. The collaboration brings together investors, developers, and property managers in a unified effort to expand urban renewal through modern living spaces. (Source: Corporate announcements and industry briefings.)