Channel 24 Horas marks a quarter of a century on the air, a milestone that invites reflection as much as celebration. The prevailing concern is not nostalgia, but the channel’s ability to grow and stay relevant in a media landscape that shifts from minute to minute. The critique here argues for a shift in approach: reduce the repetition of the same news cycle and introduce a plus that adds real value for viewers. The goal is not to abandon the duty of informing, but to expand it with depth, context, and distinctive voices that illuminate the day rather than merely fill it. The focus should be on quality over quantity, on storytelling that respects the audience, and on programming that earns a place in viewers routines rather than demanding constant attention. This is a call for renewal, not a retreat into comfortable routines.
When influential figures such as Alain Tanner, Jean Luc Godard, Javier Marías, and Irene Papas pass away, the channel has an opportunity to reflect on their legacies in a way that enriches cultural understanding. Rather than limiting homage to brief obituaries, the programming could convene thoughtful conversations that dissect what these creators contributed to cinema, literature, and theatre. Such discussions would offer concrete analysis and historical perspective that enriches public discourse, filling a gap that sometimes appears in mainstream coverage. The aim is to connect audiences with the enduring significance of artistic work, showing how individual careers intersect with broader movements and social contexts. This approach would contrast with a tendency to overlook these insights in favor of fleeting commentary.
Channel 24 Horas should evolve beyond a tight, repetitive news cadence and cultivate a distinctive, living identity. After twenty-five years, the channel can and should escape the purely institutional tone that often characterizes daily briefs. A renewed mission could include two clear objectives: resonate with younger audiences and extend the reach to the early hours of the day. The idea is to be present across more moments, not just during peak viewing times. There are twenty-four hours in a day, yet the channel might still miss opportunities to serve viewers who are active at different times. It is essential to engage audiences who do not routinely watch traditional television by offering more flexible, accessible, and relevant content that speaks to their needs and interests. The aim is to transform the channel into a companion that fits into varied daily rhythms rather than a fixed routine.
Beyond the staged cadence of breaking news, 24 Hours has access to a robust lineup of informational programs that can be leveraged to deepen public understanding. The show The Report, for instance, stands out as an important, timely resource. However, there is a need for deliberate promotion and clearer communication about when and how viewers can access it. The current challenge is not the quality of the pieces themselves but their visibility and discoverability. A proactive strategy to raise awareness would help the audience recognize the channel as a reliable source for meaningful, in-depth reporting. The objective should be to make the product visible—so that audiences know where to find comprehensive coverage and how to engage with it reliably. The path to improvement lies in transparent scheduling, accessible presentation, and a consistent effort to reach new viewers while honoring loyal ones.