The music scene welcomed a notable shift as the spotlight settles on a familiar face who has just unveiled a powerful new single after the success of Slomo. The artist, who earned recognition by winning Benidorm Fest and achieving a strong podium finish at Eurovision 2022, has been selected by RTVE and the Royal Spanish Football Federation to perform TOKE, the official anthem for the Spanish squad ahead of the World Cup in Qatar 2022. This opportunity places the performer at the crossroads of music and sport, symbolizing a moment when national pride and pop culture converge on a global stage.
Speaking about the track, the artist described TOKE as an inclusive piece: a song that invites everyone to sing along and move together. The message, he added, resonates with teamwork and celebration, capturing the collective energy felt during major international events. The choreography, crafted by Leroy Sánchez, the writer of Slomo, promises to be accessible and easy to learn, ensuring broad participation from fans and players alike. The creative team emphasizes a sense of unity and joy, aiming to amplify the World Cup experience with a track that feels both stadium-ready and radio-friendly.
Industry insiders report that the artist has attracted several compelling offers from prominent names in the national music scene. Despite the immediate interest from various parties, the decision was taken to reaffirm loyalty to Chanel Terrero, whose recent strides in the European music circuit have reinforced her growing status in the public eye. This strategic move underlines the value of continuing a proven collaboration while exploring fresh opportunities on the international stage.
Chanel Terrero’s ongoing connection with RTVE remains a central thread in her career portrait. Her participation in Eurovision and subsequent visibility boosted her profile to new peaks, often described as a rise to a high profile within the entertainment industry. The current project with TOKE complements her broader artistic trajectory, illustrating how a single competition can catalyze enduring partnerships and open doors to larger audiences across media and markets.
In the wake of Eurovision, the artist has navigated a period of reinvention, widening her creative footprint beyond national borders. Recent industry moves highlight collaborations across major labels and roster shifts that signal an accelerated pace of output. The artist has reportedly joined Sony Music, aligning with a global powerhouse known for supporting a broad spectrum of musical voices. A forthcoming album is anticipated for release in 2023, signaling a dedication to deepening artistic exploration and expanding the catalog with new material tied to contemporary sounds and genres.
Public statements accompanying the agreement stress momentum and anticipation. The artist expressed excitement about joining the Sony Music family and the prospect of releasing new music in the near term. The sentiment captured in the press release points to a journey that is already proving to be just the beginning, with fans and industry observers keen to see how the collaboration unfolds and what new creative directions might emerge as a result.
A key element of the deal involves strategic internationalization, with the French label Columbia taking an active role in expanding the project across Europe and beyond. To build a robust, well-supported team, the artist brought on Podwall Entertainment for management, alongside Creative Artists Agency (CAA) and Ziffren Brittenham LLP to address legal matters. This structure reflects a thoughtful approach to navigating a complex global music landscape, balancing artistic independence with the resources of a major entertainment network.
The net effect of these moves is a broader platform for the artist’s work, including opportunities to reach diverse audiences and participate in large-scale tours, media appearances, and cross-cultural collaborations. Rather than focusing solely on a single release, the strategy emphasizes sustained visibility, brand alignment, and a clear path toward international recognition. In this context TOKE functions not only as a World Cup anthem but as a foundational element in a wider artistic phase that leverages established partnerships to support continued growth and experimentation in sound and presentation.
As the musical journey continues, audiences can expect a blend of familiar energy and evolving artistry. The artist’s stance remains centered on authentic storytelling, compelling performances, and a willingness to explore new creative terrains. The combination of a compelling release slate, strong collaborations, and a shared sense of national pride positions the performer to deepen storytelling through music while remaining connected to the fans who have supported the ascent since the early days of the Eurovision journey. The industry will be watching closely as TOKE prepares to make its mark during the World Cup window and beyond, signaling a notable chapter in contemporary Spanish music and entertainment.