Centennial Milestone and Global Reach: Carmencita’s Leadership and Social Commitment
Valorized as the pillars of the company, Jesús Navarro Navarro, Jesús Navarro Alberola, and Paco Escolano will travel to Valencia next Monday to accept a Business and Social Merit award. Jesús Navarro Navarro, president of Carmencita and son of the woman who became the brand’s image, expressed his gratitude to the Generalitat for this meaningful distinction. He spoke with pride about the enduring family legacy that has grown into a brand cherished by consumers: there are people for whom a century means little, yet for Carmencita the moment holds great significance. The families that have supported the company over generations helped shape Carmencita into a household name, and the Cordoban girl who inspired the logo has become a symbol of trust in kitchens around the world. This award underscores how a local family business can evolve into a global culinary reference.
With a history spanning a hundred years in the spice trade, Carmencita remains at the forefront of the culinary industry by continuously elevating creativity and quality. The brand now boasts a presence in more than 70 countries across five continents. This year, Carmencita reintroduced a standout product line that demonstrates its commitment to innovation and meeting unmet consumer needs. A notable example is Saint’s Handis, the company’s latest effort in research and development designed to enhance everyday life through functional refreshments. Source: Carmencita press release.
Saint’s Handis is presented as a healthy alternative to traditional energy beverages. It features a multivitamin formula and is free from caffeine, taurine, and added sugar. The result is a refreshing option that helps counteract the aftereffects of alcohol and supports energy recovery after intense activity, whether from sports or work. While especially beneficial in recovery scenarios, it can be enjoyed at any time as a daily healthier choice. In terms of the broader market, Saint’s Handis positions Carmencita as a forward-thinking brand delivering a beverage that the modern consumer seeks when prioritizing wellness alongside taste. Source: Carmencita press release.
In reflecting on the company’s purpose, General Manager Jesús Navarro Alberola remarked that every penny earned over the last century has been reinvested in people and in product development. The underlying message is that Carmencita prioritizes the wellbeing of its customers by advancing research and development initiatives that improve daily life. This philosophy aligns with the company’s tradition of generosity and responsibility toward its community and customers alike. Source: Carmencita press release.
Beyond culinary excellence, Carmencita is a strong advocate for social responsibility. It leads AGS Alicante Gastronómica Solidaria, a project that has become a cornerstone of community support in the province of Alicante. The organization, under Carmencita’s leadership, earned the Cámaras 2022 Social Leadership Award from Cámara España. Over the past three years, this effort has delivered more than 700,000 meals to vulnerable groups and homeless individuals across the province. This track record demonstrates a sustained commitment to food relief and social care, translating culinary influence into tangible community benefit. Source: Carmencita press release.