Alberto Chicote has found himself at the center of a troubling trend where public figures are prey to online fraud. After his image was used without consent to promote a Bitcoin investment scheme, he chose not to stay silent. Rather than letting the moment slide, he turned to social media to express a clear and forceful reaction, using his platform to warn fans and followers about the ongoing scam. The incident underscores a growing problem: scammers who weaponize recognizable faces to lend false credibility to risky or misleading offers. Chicote’s response was not a simple complaint; it was a calculated effort to protect those who trust him and to highlight the ease with which a familiar face can be exploited in the digital marketplace.
The situation involved a well-known television host who regularly works alongside Christina Pedroche on national broadcasts. A screenshot surfaced, showing the image of this respected public figure adjacent to an advertisement for Bitcoins, urging people to invest. This is far from an isolated incident. In recent years, several celebrities, including Pablo Motos, have found their reputations invoked in similar scams. The pattern is troubling: a photo is repurposed, a pitch is attached, and unsuspecting viewers are nudged toward financial risk under the guise of a trusted name. The deception thrives because the public assumes a degree of endorsement when a familiar person appears in promotional material. Chicote’s case adds another data point in the conversation about digital manipulation, consent, and the responsibility that comes with a public persona.
In a pointed message accompanying the screenshots, Chicote delivered a blunt critique of the fraud, calling out the misrepresentation with stark clarity. He described the graphic as inaccurate and vowed that his image would not be used to sell something that might be deceptive or unreliable. His statement included a firm warning: if the product or service being promoted resembles the quality of the advertisement, viewers should avoid parting with a single euro. The overarching message is simple—do not trust advertisements that leverage a recognizable face to push questionable ventures. In this moment, Chicote joins a wider effort among entertainers and creators to curb impersonation and protect consumer trust by calling out scams publicly and urging fans to verify information through official channels before making any financial commitment.